Aditya Birla Money Review, Brokerage Charges, Demat A/C & more

Aditya Birla Money Review

ADITYA-BIRLA-MONEY

Aditya Birla Money is a long-standing name in the stock broking landscaped. Backed by Aditya Birla Group, the full-service stock broker commenced its operations in 1994. In its initial days, the Chennai-based broker was known by the name of Apollo Sindhoori Capital Investments until 2009. At that moment, Aditya Birla Group bought a stake in it.

Being an active member of NSE and BSE, the stock broker offers a range of stock broking services to its clients.

It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited (“NSDL”) and the Central Depository Services (India) Limited (“CDSL”). The company also offer commodity trading services through its wholly-owned subsidiary Aditya Birla Commodities Broking Limited. It also holds SEBI license as a Research Analyst and an Investment Adviser.

ABML offers a wide assortment of services including securities broking, portfolio management services, depository and e-insurance repository services.

Being an active member of NSE, BSE, MCX, MCX-SX NCDEX, Geojit allows its clients to perform trade across a range of stock categories including:

  • Equity
  • Derivative Trading
  • Currency Trading
  • Commodity Trading
  • Mutual Funds
  • IPO
  • Insurance

ABML stated revenues from operations of over Rs. 1,285 Million in nine months of FY2018-19. It has a shared PAN India distribution network of over 41 branches, spread across Andhra Pradesh, Chandigarh, Rajasthan, Chhattisgarh, Madhya Pradesh, UP, West Bengal, Punjab, Maharashtra, Kerala, Karnataka, Delhi, Gujarat and Tamil Nadu and 755 franchised offices.

ABMIL has a full-bodied online and offline model with a strong technological backbone to support a large registered customer base of around 350,685 customers. It offers a wide range of solutions including broking, portfolio management services, depository and e-insurance repository solutions and distribution of other financial products.

Having an employee base of 17,000, ABCL has a nationwide reach and more than 2,00,000 agents / channel partners.

Membership Information

The membership details of Aditya Birla Money Ltd. are given below.

Entity Membership ID
SEBI Registration No. NSE/BSE/MCX/NCDEX: INZ000172636
PMS INP 000003757
NSDL /CDSL IN-DP-17-2015
Investment Adviser INH000002145
Central Insurance Repository Limited IRDA/IR2/2014/312
E-mail [email protected]
CIN L65993GJ1995PLC064810
Registered Address No. 53, Ali Centre, Greams Road, Chennai – 600 006. Regd. office: Indian Rayon Compound, Veraval, Gujarat – 362 266

 

Process to Open an account at Aditya Birla Money

To trade or invest through Aditya Birla Money Limited, one needs to open a trading account with the stock broker.

If you are willing to invest or trade in Stocks, MF, IPO, SIP or Currency Derivatives, the best way forward is to open an ABML Trading Account.

There are basically three ways to open an account with Aditya Birla Money.

1.      Online Account Opening (Instant Paperless Account)

ABML offers a quick paperless account opening process. This enables its clients you to open a trading and demat account online in just a few minutes. This process can be followed if you have e-KYC and Aadhaar. You need to have your present mobile number linked to your Aadhar for OTP verification. It doesn’t need you to fill a form and send to the broker.

Steps of Instant Trading & Demat Account Opening:

  • Fill in your personal detail like Name, Email ID, Date of Birth, PAN and Aadhaar Number
  • Validate your Aadhar card information pulled from KYC Database.
  • Fill in your Bank details like Account Number and IFSC Code
  • Upload documents (Scanned copy of Cancelled Cheque leaf and Income Proof like Bank Statement)
  • Pay account opening fee online.
  • E-Sign your application using Aadhaar OTP received on the mobile number linked with your Aadhar.

The process takes just a few minutes. Once you submit the application, it is verified by company executives. The account is opened in the same working day provided all your documents are in order.

2.      Visit ABML Branch Offices

Aditya Birla Money has more than 40 branches located across leading cities of India. You can choose to visit any of these branch offices closer to you and follow the account opening process.

3.      Contact Customer Support

If none of the above account opening options seems feasible to you, it is recommended to call or email Aditya Birla Money customer service for account opening. The customer service executive will assist you in opening a trading and demat account.

Documents needed for account opening

You need the below documents to open a trading and demat account with ABML:

  • PAN Card (HUF Pan Card & Karta Pan Card for HUF account)
  • AADHAR Card
  • Address Proof- Ration Card/Voter ID/Utility Bill with complete address
  • Latest Bank Statement with IFSC/MICR Code
  • Photocopy of the Bank Passbook or Bank Statement showing Account Number, Name & Address
  • Cancelled Cheque
  • 2 Passport Size Photographs

All the documents need to be self-attested. Please remember that additional documents for income proof are required to trade in derivative segments.

Account Opening Charges

  • Aditya Birla Money Account Opening Charges (Trading Acct): Rs 750
  • Aditya Birla Money AMC Charges (Trading Acct): Nil
  • Aditya Birla Money Account Opening Charges (Demat Acct): Nil
  • Aditya Birla Money AMC Charges (Demat Acct): Rs 436

 Aditya Birla Money – Trading Platforms

Being one of the oldest and renowned full-service stock brokers of India, Aditya Birla Money aspires to provide a seamless and hassle-free stock trading experience to its customers. In order to do that, ABML offers three trading platforms to its clients that are considered best in class. Let’s get to know more about them below.

  1. Aditya Birla Money Express Trade

Expres Trade

Express Trade is a terminal-bases stock trading platform offered by the stock broker. In order to use, the users need to download and install the same from the broker’s website. The trading platform is known to boast of some of the great features that make stock trading quite easy.

  • Charting with 21-day intra-day charts and over 50 technical indicators
  • Market watch with information on leading market movers
  • Distinctive open Interest bar feature that graphically compares option strikes
  • Livestock updates and recommendations on the trading screen
  • Open interest bar for the comparison of option strikes basis the real-time Open Interest value
  • Availability of Option chains
  • Real-Time Portfolio Tracker
  • Access all multiple reports like Capital Gains, Statement of Accounts, DP Holdings etc
  • Customization options to suit individual trading needs
  • Online fund transfer feature
  1. ETrade Aditya Birla

Etrade

Aditya Birla ETrade is a browser-based trading platform that can be accessed on any browser without the need for downloading. Some of its main features are:

  • Market watch management
  • Order Execution
  • Order Book
  • Trade Book
  • Position Book
  • Holdings and Trading Limit
  • Funds management
  • Charting
  1. Aditya Birla Advanced Web Trading Platform

In order to enhance the stock trading experience of its clients over web, ABML has come up with a next-gen trading platform that can accessed over browser. It is basically an advanced version of Etrade platform. Its salient features include:

  • Real-time portfolio tracking.
  • Funds transfer possible with more than 15 banks.
  • Detailed research reports, market tips available within the single click.
  • Customizable market watch as per user preferences.
  • Alerts and notifications available through email and SMS.
  • Hotkeys available for users to customize and personalize.
  1. Aditya Birla Money Mobile Invest

Mobile invest Mobile invest1 Mobile invest1

Mobile Invest by ABML is a next-gen trading software for mobile users which enables them to perform trades on the move as well as access stock market news, currencies, commodities, quotes of NSE & BSE and many more updates instantly. Some of the major features of the trading platform includes-

  • Quicker Trading in Index Futures and Options (F&O) in just 3 clicks.
  • Place buy/sell order with One Swipe
  • Real-time Portfolio Tracker with open access to Portfolio Holdings, Gain/Loss and Capital Gain data.
  • Access to various reports like Ledger, Transactions and Digital Contract Notes
  • Access to 21 days Intraday charts with multiple technical indicators
  • Get real-time quotes, charts, index watch and news
  • Access real-time trading calls (Intraday, Positional, Special Trade, etc.) from the research desk
  • Instant Fund Transfer facility
  • Set Alerts to track desired stock movements
  • Customize your dashboard as per your needs
  • Twin password protection and two-factor authentication for secure transactions

Aditya Birla Money Customer Care

The full-service stock broker features a number of communication channels to its client to deliver customer support:

  • Offline branches
  • Email support
  • Webform
  • Toll-Free number

The full-service stocker’s customer services over a number of communication channels. First, there are not so many communication channels available. In regard to customer service quality, the quality is average as there is nothing special treatment for the broker’s clients. However, with respect to offline assistance through phone and sub-broker/franchise offices, the broker decent service at both quantitative and qualitative level.

There are over 800 offline locations across India along with the provision of a toll-free number for users to get in touch with the broker.

Therefore, it primarily depends on your chosen mode of service and consequently, you can take a decision.

Aditya Birla Money Pricing

Aditya Birla Money is one of those few full-service stockbrokers that offer demat as well as a trading account with Zero AMC (annual maintenance charges). In addition, the demat account opening doesn’t cost a single paisa.

Account Opening Charges

  • Aditya Birla Money Account Opening Charges (Trading Acct): Rs 750
  • Aditya Birla Money AMC Charges (Trading Acct): Nil
  • Aditya Birla Money Account Opening Charges (Demat Acct): Nil
  • Aditya Birla Money AMC Charges (Demat Acct): Rs 436

Brokerage Charges

Customers are expected to pay commission (brokerage) when buying or selling stocks through Aditya Birla Money.

The brokerage charges for equity, commodities and currency derivative trading for Aditya Birla Money are given below.

Segment Brokerage Fee
Monthly Fee (Fixed)
Equity Delivery 0.30%
Equity Intraday 0.03%
Equity Futures 0.03%
Equity Options Rs 50 per lot
Currency Futures 0.03%
Currency Options Rs 50 per lot
Commodity Futures 0.03%
Commodity Options Nil

 

Demat Account Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
Account Freezing Nil
AMC ₹555 for 5 years
Advance AMC (1 year) ₹300
Advance AMC (2 year) ₹550
Advance AMC (3 year) ₹750
Transaction Fee (for debit to client account) ₹22.50 per instruction
Transaction Fee (for debit to client account) ₹22.50 per instruction
Demat Charges (Market & off Market) ₹5.60 per certificate + ₹40 courier charges
Remat Charges ₹11.20 per certificate + ₹40 courier charges
Pledge invocation / Closure / Confirmation ₹16.50 Per ISIN
Courier charges ₹10
Interest on outstanding 18% per annum
Stationery Charges ₹25

 

Transaction Charges

Segment Transaction Fee
Equity Delivery 0.00325%
Equity Intraday 0.00325%
Equity Futures 0.0019%
Equity Options 0.05%
Currency Futures 0.0011%
Currency Options 0.04%
Commodity MCX – 0.003%, NCDEX – 0.004%

 

Aditya Birla Money Margins

Trading Segment Margin Aditya Birla Money
Equity Delivery Upto 5x with interest
Equity Intraday 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product
Equity Future Upto 3x
Equity Options Nil
Currency Future 3x
Currency Options Nil
Commodity Future 4x
Commodity Options

 

Aditya Birla Money Research

Widely regarded as a leading full-service stockbroker, ABML provides research at both technical as well as fundamental stages. You are allowed to get research reports of listed businesses, regular trading calls and recommendations for day to day trading. The reports include:

  • Fundamental reports
  • Technical reports
  • Derivative reports
  • Commodity reports
  • Portfolio Analysis

All these reports can be accessed online on the website of Aditya Birla Money with the following bifurcations. This diversification helps users to monitor reports that are of use to them and not get confused with overloaded information.

  • Market Update
    • Money Morning
    • Money Weekly
  • Fundamental Report
    • Initiating coverage
    • IPO notes
    • Themantic reports
    • Event updates
    • Result update
    • Monthly economic report
    • Analyst Pick
  • Technical Report
    • Money Trend
  • Derivative Report
    • Money Derilook
    • Money Deri-roll
  • Portfolios
    • Model Portfolio
    • PMS
  • Commodities
    • Commodities World
    • Commodity special report
    • Commodity technical report
    • Commodity
  • Currency Report
    • Daily Currency Report
    • Currency Special Report

As mentioned above, there are different types of reports and research documents available to the clients of Aditya Birla. The precision of these reports is quite impressive and clients of this full-service stockbroker can surely rely on the broker as far as decisions of buy and sell of different stocks are concerned.

The Conclusion

Aditya Birla Money is a typical full-service stockbroker which possess all necessary elements in an appropriate way, including research, brokerage, trading platforms, margins, and more. However, the broker cannot be perceived as a leader of the game in any of the underlying aspects and provides an average level of performance on all prevailing parameters.

With great competition emerging from leading discount brokers that is catching the user base, it’s high time for Aditya Birla Money to take a quick action on the way it wants to pursue now onwards.

Therefore, if you have particular requirements and you are looking for anything specific, you are advised to have a comprehensive understanding of the quality provided by the stock broker. Before you choose to face diversity of Indian stock market through ABML, it is recommended to take a second opinion.