Both Axis and ICICI Direct are registered with SEBI. ICICI Direct offers investment in Equity, F&O, Currency and Commodities, whereas Axis Direct only offers investment in Equity, F&O and Currency. The brokerage of ICICI Direct ranges between Rs. 20 while the brokerage of Axis Direct ranges between 0.05% to 0.5%. Both brokers are Full-Service brokers. ICICI Direct is having overall higher rating compared to Axis Direct. ICICI Direct is rated 4 out of 5 whereas Axis Direct is rated only 3.5 out of 5. The number of active customers for ICICI Direct is 31,24,775 whereas several active customers for Axis Direct is 4,02,877. ICICIDir ect is serving more customers compared to Axis Direct.
About ICIC Direct –
One of India’s biggest retail stock dealers is ICICI Direct. It is a component of ICICI Group. It serves more than 50 lakh users by providing online trading and investing services. Equity, commodity, and currency trading are among the services provided at BSE, NSE, and MCX. The firm also provides wealth products, home loans, loans against securities, fixed deposits, bonds, NCDs, mutual funds and initial public offerings.
It’s most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3-in-1 account offers a seamless trading experience. ICICI Direct offers multiple brokerage plans i.e. I-Secure Plan, ICICI Direct Prime Plan, Lifetime Prepaid Brokerage Plan, and Neo Plan.
ICICI Neo Plan is a flat rate brokerage plan & it offers brokerage-free equity futures trading. For equity intra-day and options trading, it charges a flat fee of Rs 20 & for equity delivery, the charge is a fee of 0.55%. This plan offers access to trading tips and research, 5 minutes payout when selling shares, and margin funding at a low-interest rate.
ICICI Direct offers a unique and wide range of Products and features like One Click Equity, Margin Trading Funding (MTF), Smart Trading features & ease of investing in equity with Systematic Equity Plan & much more.
ICICI Direct offers three trading platforms to its customers:
ICICI Direct.com Website
ICICI Direct website is the most used online investment and trading website in India for over two decades. ICICI Direct website offers online trading and Demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also gives research and recommendations.
Trade Racer (Trading Terminal)
Trade Racer, is an installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.
ICICI Direct Mobile App
ICICI Direct Mobile App enables you to trade and invest on the go. Downloadable for Android and iOS, the ICICI Direct Mobile app provides all products and services available on ICICI Direct.com also with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.
About Axis Bank –
Axis Securities Ltd., a 2005 incorporation, is a subsidiary of India’s top private bank, Axis Bank. Through its Axis Direct brand, it is a full-service broker that provides stock broking services and distribution of financial goods to retail consumers in India. With more than 4.2 lakh active customers, it is among India’s top 10 stock brokers.
Axis Direct offers investment in Equities, Mutual Fund, SIP, IPO, Derivatives, Bond, NCD, ETF and Company Fixed Deposits. Axis Sec also offers Home Loans, Auto Loans, Personal Loans, loans against Property, Loans against Shares and Loans for SMEs, and Credit and Prepaid Cards.
A 3-in-1 account from Axis Direct combines trading, depository, and bank account. The smooth transfer of funds and shares across the three accounts is made possible by this account. Customers’ trading is made simpler, especially for novice and casual traders. Offering a 3-in-1 account is Axis Direct. This covers trading, Demat, and bank accounts. This makes trading & investing very easy.
Axis Direct offers many products under one single brand/website. Axis Direct gives free research reports to its customers. Axis Direct offers classroom sessions, webinars, Online Tutorials & Articles by Experts to help beginners understand the basics.
Axis Securities offer multiple trading platforms based on customers’ investment style and needs.
A Desktop trading application with advanced charting, auto-refreshing order/trade/position books & high-frequency market rate updates. This trading terminal is suitable for high-frequency traders. The DirectTrade Terminal also offers live streaming quotes, a Fully Customizable Multiple Market Watch and Quick access to order placement and reports. DirectTrade is available at an additional cost of Rs 2999 per year.
A Java applet-based trading platform. This lightweight trading platform offers the functionality of a trading terminal in a web browser.
Mobile Trading- Axis Direct Mobile App allows customers to trade in Equity and Derivative segments through their smartphone.
Axis Direct lite
It is low bandwidth, a user-friendly trading platform that allows customers to trade in Equities and Derivatives even on a slower internet connection.
Axis Direct vs ICICI Direct