Alice Blue Online Review 2023 – Brokerage Charges, Demat A/C, Trading Platforms & more

Last updated on: January 21, 2023

Alice Blue Online is a leading discount brokerage firm headquartered in Bangalore that dates back to the year 2006. The broking house provides trading services to its customers in numerous financial segments like Equities, Commodity, Currency, and Depository Services. Alice Blue is a registered member with BSE, NSE, MCX, MCX-SX, and NCDEX. Alice Blue Online has established a name for itself and has deeply penetrated in the country’s trading circuit with nearly 1000 business partners pan India and 15 direct trade branches across the length and breadth of the country.

Alice Blue provides dedicated offline guidance to its clients, ensuring timely resolution of its queries. Alice Blue Online also provides phenomenal trade advisory services amongst all traders in the Indian discount brokerage space.

Alice Blue Online Demat account opening process-

  • You need to fill the lead form.
  • Post this you’ll receive a call from the firm’s sales team.
  • You’ll get an appointment as per the availability of prospects.
  • You’ll be asked to provide necessary credentials such as PAN details, Aadhar details, POA and account opening fees.
  • After credential verification your account will be activated within a working day.

Alice Blue Account Opening Charges

One needs to pay demat account opening charges in order to open an account with the stock broker.

Demat Account Opening Fee ₹0
Demat Account Annual Charges (AMC) ₹400


Alice Blue Online Trading account features-

Alice Blue Online has enormous trading features including-

  • Smooth account opening process.
  • Availability of numerous trading platforms.
  • Awesome trade consulting issues.
  • Hassle-free and paperless account opening process.
  • Pan India presence, with multi-lingual trade support.
  • Single margin trade account available for all segments. (MCX & NSE)
  • Fast trading platforms for Web & Mobile platforms.
  • Traders can place CO Orders, Bracket Orders & AMO Orders.
  • Algo trading & Robo trading facility for desktop and mobile.
  • MT4 charting facility with automatic buy & sell signal.
  • Personalized support & service availability.
  • You can pledge your Trade & Equity Shares in Commodity.

Alice Blue Online Product Offering-

Products offered by Alice Blue Online-

  • Derivatives
  • Equity
  • Currency
  • Commodity

Alice Blue Online Service Offering-

Alice Blue Online significantly provides awesome services and makes sure that none of the trading aspirations of customers are left behind-

Trading Account Yes
Demat Account Yes
3 in 1 account No
 IPO Services Yes
Intraday Services Yes
Robo Advisory Yes
Stock Recommendations No
Trading Institution No
Trading Exposure Up to 20 times


Alice Blue Brokerage Charges

The brokerage charges levied by Alice Blue are mentioned below:

Alice Blue Freedom 20

Segment   Brokerage Fee
Monthly Fee(Fixed)
Equity Delivery ₹0 (Free)
Equity Intraday ₹20 per order or 0.01% whichever is lower
Equity Futures ₹20 per order or 0.01% whichever is lower
Equity Options ₹20 per order
Currency Options ₹10 per order
Currency Futures ₹20 per order or 0.01% whichever is lower
Commodity Options ₹20 per order


Alice Blue Trade Pro Plan


Segment   Brokerage Fee
Monthly Fee(Fixed)
Equity Delivery 0.1%
Equity Intraday 0.1%
Equity Futures 0.1%
Equity Options ₹20 per lot
Currency Options ₹20 per lot
Currency Futures ₹20 per lot
Commodity Futures  0.01%
Commodity Options ₹20 per lot


Alice Blue Online Benefits-

  • Utmost transparency with pricings and brokerage plans.
  • Offers exposure or leverage up to 20X in Intraday trading.
  • User friendly and easy-to-use trading platforms.
  • Offers competitive brokerage to traders.
  • Earning and referral features.

Alice Blue Customer Support

The success of any business largely depends on the customer support provided the company. This goes true in the case of stock broker too. The various types of customer-related issues handled by Alice Blue are customer grievances, account opening issues, trading related concerns, account debit related issues & many more and each of the service can be picked by the clients. The customers can send their queries via email, phone, Twitter, Facebook and dedicated Email id.

Alice Blue Online- Verdict

Alice Blue Online is one of the lesser-known discount brokerage firms but has amazing features and offers. The firm has skyrocketed its client base with over 1 lakh client base, performing extremely well in the small volume business. With the right blend of technology, assistance, and experience, Alice Blue Online provides the right trading atmosphere to its customers.

Alice Blue Online- FAQs

Ques-Is Alice Blue safe for traders?

Answer- Yes, you can rely on this stockbroker as its trading platform accompanies reliability, guarantee, and the right amount of trust. They have a huge amount of trading services to offer, with effective costing and a customer-friendly approach.

Ques-How much is the Alice Blue Brokerage?

Answer- Low brokerage is one of the best perks that come along with Alice Blue Online. In Alice Blue Online, the same brokerage of 0.01% is levied while trading with delivery, intraday, and futures. Traders investing in equity options, currency futures, and currency options are charged Rs. 10 while Rs. 100 is levied on commodity trading.

Ques-What is the account opening procedure of Alice Blue Online?

Answer- Interested people can visit the registered website of Alice Blue Online. They need to then click on the “Open Demat Account” button. You’ll have to then enter the necessary details in the popup window, attach it with the necessary documents and you’re ready to go.

Ques-Is IPO trading allowed through Alice Blue?

Answer- Traders can seamlessly trade in IPOs with Alice Blue Online. You can also fill up the IPO trading form online after carefully going through the terms and conditions and begin with IPO trading.

Ques-What is the leverage provided by Alice Blue Online?

Answer- Alice Blue Online doesn’t provide leverage in all investment segments such as options, delivery, and currency options domain. But up to 20X exposure is provided in the intraday segment, up to 30X exposure is provided in the commodities segment whereas in the futures and currency futures segment up to 5X exposure is provided.

Ques-Is Alice Blue ideal for beginners?

Answer- Yes, Alice Blue Online is a good choice for beginners as it offers awesome entry to traders in the stock market scenario. The prime reason for this argument is a low brokerage plan that is ideal for beginners who’re short on funds. Besides this trade assistance and easy to use platforms are other sought after features for traders.

Ques-Who laid the foundation for Alice Blue?

Answer- Alice Blue Online was founded by Sidhavelayutham Mohan in 2006, based out of Bangalore. Since its inception, Alice Blue Online evolved as a discount broker. Alice Blue Online is evolving and soaring to greater heights year after years, with the sole aim of making trade cheaper.

Open chat
Need Help?
Connect Us for More Existing Offers