Last updated on: April 17, 2023

Robo advisory is one of the most frequently used jargon in the stock market landscape. But have you ever tried to know what does it mean? How it helps the traders and investors? How is one’s investment decision gets affected by these robo advisory services? Well, nothing to worry as we are going to explain each and every element of it right here in this post.

What is Robo Advisory?

A Robo advisor is essentially a digital platform that provides automated investment administration advice or a custom portfolio given a specific investment policy. It is done employing one or more asset categories a much reasonable cost than human-based advisory services. The elementary form of this service only enables a digital platform where investors get an automated portfolio proposal developed by automated fund selection.

The best robo advisory platforms provide help in a number of things like new account setup, precise goal planning, account management services, improved security, customer service, full-fledged education, and competitive rates.

In simple terms, a robo advisor gathers crucial information about its clients like their financial position, and their investment objectives. Given the collected information, the advisor then make some investment suggestion to the clients and eventually helps them in making an investment in the specific sectors. The clients don’t need any kind of human intervention once they work along with robo advisors who work automatically.


Betterment, the first ever robo-advisor was brought in the year 2008 during the time of recession and began capturing investor money in 2010. The goal behind its launch was to reset assets within focused funds as an option for investors to look after passive, buy-and-hold investments through an easy to use web interface.

Here it is important to note that this automated stock advisory approach is nothing new as wealth managers have been using this technology since 2000. However, till 2008, only they were able to invest in this technology, so others decided to hire a financial advisor to seek the benefit from this technology.

At present, a majority of robo-advisors have been resorting to passive indexing policies that are enhanced by employing a kind of modern portfolio theory (MPT). A few robo-advisors provide improved portfolios for socially responsible investing (SRI), strategic approaches, or Hallal investing that impersonate hedge funds.

The introduction of next-gen robo-advisors has totally revamped that story by offering the service directly to the clients. Today, robo-advisors are now fully capable of managing much more erudite jobs, including tax-loss reaping, investment assortment, and retirement planning.

As a result, the industry has witnessed tremendous growth as the worth of the clients’ assets managed by robo advisors crossed $987 billion last year with a hope to cross $3 trillion by the year 2025.

Portfolio Rebalancing

Most robo advisors make the use of the latest technology to generate inactive, indexed portfolios for their clients. Once chosen, robo-advisors cease to keep a watch on those portfolios to make sure that the best possible asset class premiums are up kept even in adverse conditions. This is done using portfolio rebalancing groups.

Essentially, the growing market and domestic sector tend to instigate variations of nearly 25% and 35%, whereas 35% to 45% of the portfolio needs to be allotted to public bonds. When the mass of any specific holding goes beyond the permitted group, the entire portfolio is rebalanced to showcase the original target conformation.

This type of portfolio rebalancing hit a setback in the past due to the emergence of time-eating and exorbitant transaction charges.

Benefits of Using Robo-advisors

There are numerous benefits associated with the use of robo-advisors in the stock market advisory domain. The major ones are listed below.

  • The most crucial benefit of robo-advisors is that they emerge as cheaper alternatives to conventional advisors. By wiping out the need of human intervention, these digital platforms offer same kind of services at much reduced charges. A majority of robo-advisors levy a yearly standard charge of 0.2% to 0.5% of a client’s net account worth.
  • Another benefit is the better accessibility of the robo-advisors. As they work using the internet, they remain available 24/7. In addition, it asks for meaningfully less money to begin with, as the least assets required for registration are usually low.
  • These robo-advisors work with better efficiency than human advisors. For example, before the launch of robo-advisors, it was quite difficult for an investor to perform a trade as they would have to call or personally consult a financial advisor. However, at present, all this can be done with a few clicks anytime, anywhere.

Is it good to take the help of a robo-advisor?

At the initial stage, a robo-advisor will ask a few questions to gain more understanding of you like your financial position, investment objectives, and time horizon etc. You can choose to link your bank account straight for instant and simple management of your robo-advisory account.

The trademark of web-based advisory services is their seamless access. However, there are many digital platforms that are found to entice and target specific demographics largely than others.

The stock advisory sector is accumulating augmented interest from new launches and high-net-worth investors as well, particularly as the technology ceases to upgrade.

How Robo-Advisors Generate Funds?

The most elementary way that a majority of robo-advisors accumulate income is through a wrap fee belonging to assets under management (AUM). Thought conventional stock advisors usually levy 1% or more annually of AUM, robo-advisors charge nearly 0.25% of AUM a year.

They can manage to levy lower charges as they are based on algorithms that automate trades and indexed strategies by utilizing commission-free and cheaper ETFs. Since they charge reasonable fees,  robo-advisors get attracted to a plethora of low-size accounts to produce the same revenues as a costly financial advisor.

Apart from management expenses, there are several other ways robo-advisors make money. One of them is to earn the interest on cash balances, which is given to the robo-advisor rather than the client. As many robo-advised accounts get only a small portion to cash for their portfolios, this turns out to be a major source of income, if there are many users.

Pros and Cons of Robo Advisory Services

Pros Cons
Improved Investment Portfolios Low level of customization in regard to financial advisor portfolios
Low charges Absence of face-to-face advisors
Simple to deploy No availability of tax and estate planning services
Low minimums Absence of alternative investment strategies



Advisory is an inherent part of stock investment and this is where robo-advisory brings in a lot of ease and value to this element. For traders and investors, it is necessary to choose the best-in-class robo advisory services in order to get the best analysis and cheaper costs.

In order to get the best out of robo-advisory platforms, it is necessary for the clients to understand them in detail and then take the decision carefully.


Is it safe to use robo-advisory services?

Robo-advisors are considered quite safe just like a typical financial institution. They make use of high- level encryption and security procedures. Moreover, they also come with a provision of insurance that is of great help in case of any debacle.

Can robo-advisors make me lose the money?

Yes, it is possible. This can happen specifically in relation to portfolio rebalancing charges, tax-loss harvesting, and other charges.

How a robo-advisor works?

A robo-advisor basically collects the crucial information about its clients like their financial status, investment objectives, time horizon etc. and then gives suggestions basis the entered details.

What are documents required to avail robo-advisory services?

Availing robo-advisory services is no different from other investment channels. When you use robo-advisory only for investment purpose, you just need to be KYC compliant. Hence, you are required to submit your identity proof, address proof, and Permanent Account Number (PAN), along with other documents, to the robo-advisory service provider you want to associate with.

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