Aditya Birla Money franchise Review

Last updated on November 14, 2022

Aditya Birla Money Ltd (ABML), a subsidiary of Aditya Birla Capital Limited with its headquarters in Chennai, was founded in 1994. Previously, the business was called Apollo Sindhoori Capital Investments. It conducts stock brokerage activity and participates in the BSE and NSE. Additionally, it is a Depository Participant with National Securities Depository Limited (‘NSDL’) and Central Depository Services (India) Limited (‘CDSL’) and possesses a Portfolio Management Services (PMS) license from SEBI. Through its wholly owned subsidiary Aditya Birla Commodities Broking Limited, the company provides commodity trading services. Additionally, it possesses a SEBI license for both investment advice and research analysis.

Securities broking, portfolio management, depository, and e-insurance repository services are just a few of the services that ABML provides. Additionally, it distributes various financial products.

With more than 41 branches and 807 franchisee offices spread across the states of Andhra Pradesh, Chandigarh, Rajasthan, Chhattisgarh, Madhya Pradesh, UP, West Bengal, Punjab, Maharashtra, Kerala, Karnataka, Delhi, Gujarat, Tamil Nadu, Aditya Birla Money Ltd. has established a pan-India distribution network. The business offers online and offline services to its 345,000 or so traders as customers. Over 2,00,000 agents and channel partners make up the company’s workforce of 16,000 people.

It has been a member of the Aditya Birla group since 1994 and has over 25 years of trade expertise. Additionally, Aditya Birla belongs to the BSE, NSE, SEBI, NSDL, and CDSL. With about 345,000 traders as clients, it provides trading, depository, PMS, and e-insurance repository services. In India, it has more than 800 franchisee offices, more than 40 branches, more than 16,000 workers, and more than 2,000,000 agents and channel partners.

Aditya Birla Money Trading Software –

Customers of Aditya Birla Money have access to both a web-based and a mobile platform. It also provides useful trading tools for stock research and analysis.

1.Express Trade- Desktop Trading Software

For active traders, Express Trade is a quick, distinctive, and feature-rich desktop trading application. Numerous crucial features are included, including Live Price Quotes, Advanced Charting, Open Interest Bar, Real-Time Portfolio Tracker, Access to Multiple Exchanges, and Trading in Multiple Segments.

2.Mobile Invest- Mobile Trading App

Mobile Invest is a high-end trading tool for mobile users that enables traders to conduct transactions while on the go and rapidly receive stock market news, currency and commodity prices, and many more updates. Customers can place buy/sell orders using the app’s speech functionality with just one swipe.

3.Trade Platform- Web-based Trading Platform

It is a complete analytical solution that gives traders access to real-time market information. It offers detailed analytics at the portfolio, brokerage, and user framework levels as well as fundamental information for several asset classes. Consensus-Based Research (CBR), in-depth stock information, and the ability to follow portfolio performance from anywhere at any time are a few of the platform’s key features.

4.Portfolio Tracker

Traders can track and trade using a single interface thanks to the integrated real-time Portfolio Tracker. The application also allows users to place orders, compare investments, and get sector-specific profit and loss, profit and loss, capital gains, and dividend data. Customers can also keep track of and contrast the various mutual funds’ most recent NAVs.

5.Aditya Birla Money Trade Metri(S)Ks

It is an online trade analytics tool that uses empirical criteria to analyse your trading habits in-depth. To assist you in making better trading decisions, it compares your trade parameters to industry best practices. The tool offers information on trades that were profitable or unsuccessful, as well as average trade profits, trade losses, and trade margin utilisation.

ABM provides excellent trading platforms and tools in addition to a free Call-and-Trade service that allows clients to call and put an order request over the phone. The Call-and-Trade facility is open Monday through Friday from 9 am to 11:30 pm.


The benefits of Aditya Birla Money are as follows. Before creating an account with Aditya Birla Money, you must examine the pros and cons of the company. The benefits and drawbacks of Aditya Birla Money might help you decide if it meets your needs for investments.

  • Facility for Instant Paperless Account Opening
  • ABM provides a dual-purpose trading and depository account.
  • ABM provides services including online mutual fund investing.
  • Free of Call and Trade fees
  • A fund transfer service is offered by more than 11 banks.
  • Portfolio Tracker, available through ABM, is a one-stop shop for your whole portfolio.
  • extensive physical presence with more than 40 branches

Aditya Birla Money Sub Broker or Aditya Birla Money Authorized Person

Aditya Birla Money’s low-investment business initiative is the Aditya Birla Money Sub Broker Program. It emphasises the sub-broker network base a lot. The majority of authorised persons or sub brokers in the nation work for Aditya Birla Money.

It is also rumoured to feature a 3-day rapid registration process, during which time one can obtain a sub-broker or AP registration number from the BSE/NSE by the third day. Aditya Birla Money Franchise offers tolls and goods for customer service and helps with business marketing and technological support, among other things.

A minimum INR 50,000 refundable security deposit is required to become a sub-broker; there is no franchisee charge. As was already noted, it offers marketing assistance and typically also assigns a dedicated relationship manager.

It also makes sure that the staff and sub-brokers receive regular training in the form of seminars, workshops, webinars, etc. It also grants access to tools that may be used to monitor and advise sub-brokers on the performance of various dealers. It provides a concept of sub-broker cooperation with income sharing.

All Sub Brokers will now be turned into Authorized Persons in accordance with SEBI’s most recent regulations. The sole difference between the roles of an Authorized Person and a Sub Broker is the registration procedure. Any future registrations will be made under the name of the Authorized Person rather than the Sub Broker.

Aditya Birla Money Margin Exposure

Depending on the stock, the Aditya Birla Money margin for intraday trading is up to 20% of the trade value (maximum 5x leverage). At the BSE, NSE, and MCX, the Aditya Birla Money F&O intraday trading margin is 1.3x for equity, currency, and commodity trading. For Aditya Birla Money F&O carry forward holdings and equities delivery trades, no additional margin is provided.

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