Yaap Digital IPO is a Book Built SME public issue of Yaap Digital Limited, a company that delivers integrated digital marketing, branding, media, influencer engagement, and technology-driven communication solutions. Through this public issue, the company intends to strengthen its business operations, support expansion initiatives, and enhance its long-term growth strategy. The equity shares are proposed to be listed on the NSE SME platform.
Established in 2016, Yaap Digital Limited provides a broad range of digital marketing services for businesses across diverse industries. Its offerings include brand strategy, social media management, influencer marketing, content creation, performance marketing, media planning, creative services, and technology-enabled marketing solutions. By combining creativity with data-driven insights, the company helps brands improve customer engagement across digital platforms.
The company follows an integrated business model that combines marketing expertise, analytics, technology, and content capabilities. It works with clients from sectors such as consumer goods, financial services, healthcare, technology, retail, and entertainment. Continuous investment in innovation, digital capabilities, and customer relationships enables the company to expand its service portfolio while adapting to the changing needs of advertisers and businesses.
India’s digital advertising industry continues to grow as businesses increase investments in online branding, influencer campaigns, social media marketing, and performance-based advertising. Rising internet penetration, greater smartphone usage, expanding e-commerce activity, and increasing digital adoption by enterprises are creating long-term opportunities for companies operating in this sector.
Before investing in the IPO, investors should carefully assess the company’s financial performance, client diversification, competitive strengths, valuation, future expansion plans, and industry outlook while considering the risks associated with the digital marketing business.
Yaap Digital IPO Details
| IPO Details | Information |
|---|---|
| IPO Name | Yaap Digital IPO |
| Company Name | Yaap Digital Limited |
| IPO Type | Book Built Issue |
| IPO Category | SME IPO |
| Face Value | ₹10 Per Equity Share |
| Issue Price | ₹145 Per Share |
| Price Band | ₹138 to ₹145 Per Share |
| Issue Size | ₹80.11 Crore |
| Fresh Issue | 55,25,000 Equity Shares |
| Offer for Sale | Nil |
| Lot Size | 1,000 Shares |
| IPO Open Date | 25 February 2026 |
| IPO Close Date | 27 February 2026 |
| Basis of Allotment | 2 March 2026 |
| Refund Initiation | 4 March 2026 |
| Shares Credited to Demat Account | 4 March 2026 |
| Listing Date | 5 March 2026 |
| Listing Exchange | NSE SME |
| Registrar | MUFG Intime India Private Limited |
| Book Running Lead Manager | Narnolia Financial Services Limited |
The public issue consists entirely of a fresh issue of equity shares. The company proposes to utilise the net proceeds for business expansion, strategic investments, technology enhancement, working capital requirements, and other general corporate purposes. The proposed utilisation is expected to strengthen operational capabilities and support the company’s long-term growth plans.
Yaap Digital IPO Dates
The Yaap Digital IPO follows the standard SME book-building process. Investors can submit their applications during the subscription period, after which the registrar will finalise the basis of allotment, process refunds for unsuccessful applicants, credit shares to successful investors’ demat accounts, and complete the listing on the NSE SME platform.
| IPO Event | Date |
|---|---|
| IPO Opening Date | 25 February 2026 |
| IPO Closing Date | 27 February 2026 |
| Basis of Allotment | 2 March 2026 |
| Refund Initiation | 4 March 2026 |
| Shares Credited to Demat Account | 4 March 2026 |
| Listing Date | 5 March 2026 |
Investors should keep track of these dates to monitor the allotment process and the expected listing of the company’s equity shares.
Yaap Digital IPO Reservation
The allocation of shares has been structured in accordance with the SEBI regulations applicable to SME Book Built public issues.
| Investor Category | Reservation |
|---|---|
| Qualified Institutional Buyers (QIB) | Up to 50% |
| Non-Institutional Investors (NII) | At least 15% |
| Retail Individual Investors (RII) | At least 35% |
The final allocation may vary depending on valid bids received in each investor category.
Yaap Digital IPO Lot Size
| Application | Shares | Amount |
|---|---|---|
| Retail Minimum | 1 Lot (1,000 Shares) | ₹1,45,000 |
| Retail Maximum | 1 Lot (1,000 Shares) | ₹1,45,000 |
| HNI Minimum | 2 Lots (2,000 Shares) | ₹2,90,000 |
The application amount has been calculated using the upper issue price of ₹145 per equity share. Investors should verify the final application details before placing their bids.
About Yaap Digital Limited
Yaap Digital Limited is a marketing and technology company that provides integrated digital communication solutions for businesses across multiple industries. The company combines creative services, digital media expertise, technology, and data analytics to help brands strengthen their online presence and improve customer engagement. Its service portfolio covers the complete digital marketing lifecycle, from strategy development to campaign execution and performance analysis.
The company offers a broad range of services, including influencer marketing, social media management, content production, creative design, media planning, performance marketing, brand strategy, and technology-enabled marketing solutions. By delivering integrated campaigns across multiple digital platforms, Yaap Digital serves clients ranging from startups to established enterprises operating in sectors such as consumer goods, financial services, healthcare, retail, technology, and entertainment.
Yaap Digital focuses on innovation, customer-centric solutions, and long-term client relationships. The company continues to strengthen its capabilities by adopting new technologies, expanding its creative offerings, and enhancing data-driven marketing solutions to meet the evolving needs of businesses in the digital economy.
Business Operations
Yaap Digital Limited operates through a diversified digital marketing and branding business model that enables it to deliver end-to-end marketing solutions.
- Digital Marketing Services – The company develops and executes integrated digital marketing campaigns across various online platforms.
- Influencer Marketing – It collaborates with influencers and content creators to help brands improve visibility and customer engagement.
- Social Media Management – The company manages social media accounts, campaign planning, audience engagement, and brand communication.
- Creative & Content Solutions – It provides creative design, video production, copywriting, digital content creation, and brand storytelling services.
- Performance Marketing – The company uses analytics-driven campaigns focused on customer acquisition, lead generation, and measurable marketing outcomes.
- Media Planning & Buying – It assists clients in planning and managing digital media campaigns across multiple advertising platforms.
- Technology & Analytics – The company integrates technology, automation, and data analytics to optimise campaign performance and improve marketing efficiency.
Industry Overview
India’s digital advertising industry has witnessed significant expansion over the past decade as businesses continue to shift marketing budgets towards online platforms. Increasing internet penetration, smartphone adoption, social media usage, and digital consumption have transformed the way companies interact with customers.
The rapid growth of e-commerce, digital payments, online entertainment, and content consumption has created strong demand for integrated digital marketing services. Businesses are increasingly investing in influencer marketing, performance advertising, data analytics, artificial intelligence, and personalised customer engagement to improve brand visibility and business growth.
Government initiatives supporting digital transformation, together with increasing adoption of cloud technologies and artificial intelligence, are expected to further strengthen the digital economy. These trends provide long-term growth opportunities for companies offering technology-enabled marketing and branding solutions.
Business Strategy
Yaap Digital Limited aims to strengthen its market position by expanding its service offerings, investing in technology, and enhancing customer relationships.
The company focuses on improving its digital capabilities through innovation, artificial intelligence, automation, and advanced analytics. It also intends to broaden its presence across new industry segments while increasing its client base through customised marketing solutions.
Another important strategic priority is expanding creative content capabilities and strengthening integrated marketing solutions that combine branding, technology, and performance marketing. The company also seeks to pursue strategic business opportunities that complement its existing operations and support long-term growth.
By leveraging digital expertise, creative capabilities, technology-driven solutions, and an experienced management team, Yaap Digital Limited aims to build a scalable business model and create sustainable value in the rapidly growing digital marketing industry.
Yaap Digital IPO Financial Information
The financial performance of Yaap Digital Limited reflects the company’s growth in revenue, profitability, and operational scale over recent financial years. Investors should analyse these financial results along with the company’s business model, client base, valuation, and industry outlook before making an investment decision.
Yaap Digital Financial Summary
| Particulars | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Revenue from Operations | ₹53.68 Crore | ₹73.54 Crore | ₹97.86 Crore |
| Total Income | ₹54.11 Crore | ₹74.08 Crore | ₹98.42 Crore |
| EBITDA | ₹8.12 Crore | ₹11.39 Crore | ₹15.84 Crore |
| Profit Before Tax (PBT) | ₹5.96 Crore | ₹8.61 Crore | ₹12.47 Crore |
| Profit After Tax (PAT) | ₹4.43 Crore | ₹6.41 Crore | ₹9.31 Crore |
| Net Worth | ₹18.95 Crore | ₹25.67 Crore | ₹34.58 Crore |
| Total Borrowings | ₹7.86 Crore | ₹8.74 Crore | ₹9.68 Crore |
The company has reported consistent growth in revenue and profitability during the last three financial years. This improvement has been supported by an expanding client base, a wider portfolio of digital marketing services, and continued investment in technology-driven solutions.
Yaap Digital IPO Key Performance Indicators (KPIs)
The following key performance indicators provide insight into the company’s profitability, capital efficiency, and overall financial position.
| KPI | Value |
|---|---|
| Return on Equity (ROE) | 29.84% |
| Return on Capital Employed (ROCE) | 32.17% |
| Return on Net Worth (RONW) | 26.92% |
| EBITDA Margin | 16.18% |
| PAT Margin | 9.51% |
| Debt-to-Equity Ratio | 0.28 |
| Earnings Per Share (EPS) | ₹8.73 |
| Net Asset Value (NAV) Per Share | ₹32.46 |
| Price to Earnings (P/E) | 16.61x |
The financial indicators suggest healthy profitability, efficient utilisation of capital, and a moderate debt position. Investors should evaluate these metrics together with the company’s future growth strategy and industry dynamics.
Objects of the Yaap Digital IPO
According to the Red Herring Prospectus, the company proposes to utilise the net proceeds from the fresh issue for the following purposes:
- Funding the proposed acquisition of GoZoop Online Private Limited.
- Establishing an AI-enabled short-form content production hub.
- Meeting working capital requirements.
- Supporting inorganic growth opportunities and strategic expansion.
- General corporate purposes.
The proposed utilisation of IPO proceeds is intended to strengthen the company’s digital capabilities, expand its service offerings, support business growth initiatives, and enhance its long-term competitive position.
Yaap Digital IPO Listing Performance
The listing performance of an IPO reflects the market’s response when the company’s shares begin trading on the stock exchange. Since Yaap Digital IPO has already completed its listing process, investors can compare the listing price with the issue price to evaluate its initial market performance.
| Particular | Details |
|---|---|
| Listing Exchange | NSE SME |
| Listing Date | 5 March 2026 |
| Issue Price | ₹145 Per Share |
| Listing Price | ₹153 Per Share |
| Listing Gain | ₹8 Per Share |
| Listing Gain (%) | 5.52% |
The IPO delivered a positive listing by debuting above its issue price, indicating healthy investor interest at the time of listing. However, investors should evaluate the company’s long-term fundamentals rather than relying solely on its listing-day performance.
Yaap Digital IPO Subscription Status
The subscription status reflects the level of investor participation received during the IPO bidding period. Yaap Digital IPO attracted demand from retail, non-institutional, and qualified institutional investors.
Yaap Digital IPO Subscription
| Investor Category | Subscription |
|---|---|
| Qualified Institutional Buyers (QIB) | 34.82x |
| Non-Institutional Investors (NII) | 95.74x |
| Retail Individual Investors (RII) | 58.31x |
| Total Subscription | 58.86x |
The strong subscription across investor categories reflected positive market sentiment towards the company’s business model and future growth potential during the IPO period.
Yaap Digital IPO Review
Yaap Digital Limited operates in India’s rapidly growing digital marketing and technology services industry. The company provides integrated solutions covering digital advertising, influencer marketing, content creation, media planning, branding, social media management, and performance marketing for clients across multiple sectors.
Its diversified service portfolio, long-term client relationships, technology-driven approach, and focus on integrated marketing solutions have helped the company establish its presence in the digital communications industry. Increasing adoption of digital advertising, artificial intelligence, influencer marketing, and online consumer engagement continues to create growth opportunities for businesses operating in this segment.
At the same time, the company operates in a highly competitive industry where continuous innovation, client retention, changing digital platforms, and evolving consumer behaviour remain important business challenges. Revenue concentration, dependence on advertising expenditure, and intense competition from established agencies may also influence future performance.
Overall, Yaap Digital Limited operates in a high-growth industry supported by increasing digital transformation across businesses. Investors should evaluate the company’s financial performance, valuation, competitive strengths, management quality, and future expansion plans before making an investment decision.
Yaap Digital IPO Strengths
Yaap Digital Limited has developed several competitive advantages that support its long-term business growth.
- Integrated Digital Marketing Platform – The company provides end-to-end marketing, branding, content, media, and technology solutions under a single business model.
- Diversified Client Base – It serves clients across multiple industries, reducing dependence on any single business segment.
- Technology-Driven Operations – The company combines analytics, automation, and digital technologies to improve campaign effectiveness and customer engagement.
- Experienced Management Team – The leadership team possesses experience in digital marketing, media, branding, and business development.
- Growing Digital Advertising Industry – Increasing online advertising expenditure and digital transformation continue to create favourable industry opportunities.
- Focus on Innovation – Continuous investment in creative capabilities, artificial intelligence, and technology solutions supports future business expansion.
Yaap Digital IPO Risk Factors
Like other companies operating in the digital marketing industry, Yaap Digital Limited is exposed to several business and operational risks.
- Highly Competitive Industry – The company competes with numerous digital agencies, advertising firms, consulting companies, and technology service providers.
- Dependence on Client Spending – A reduction in clients’ advertising and marketing budgets could affect revenue growth.
- Rapid Technological Changes – Continuous changes in digital platforms, algorithms, and marketing technologies require ongoing investment and innovation.
- Client Retention Risk – Loss of key customers or inability to acquire new clients may impact future business performance.
- Execution Risk – Delays in delivering campaigns or failure to achieve expected campaign outcomes could affect customer relationships.
- Regulatory and Data Privacy Compliance – The company must comply with evolving regulations relating to digital advertising, consumer data, and privacy standards.
Investors should consider these strengths and risk factors together with the company’s financial performance, valuation, business strategy, and industry outlook before investing in the IPO.
Yaap Digital IPO Promoters
Yaap Digital Limited is promoted by experienced professionals with backgrounds in digital marketing, branding, media, and business strategy. The promoters have played a key role in building the company’s integrated marketing platform, expanding its client base, and strengthening its presence in India’s digital advertising industry. Their focus remains on innovation, technology adoption, strategic expansion, and sustainable business growth.
Yaap Digital IPO Promoters Details
| Promoter | Designation |
|---|---|
| Atul Hegde | Promoter |
| Anand Yadav | Promoter |
Yaap Digital IPO Management Team
The company is managed by professionals with experience in digital marketing, finance, technology, operations, media planning, and corporate governance. The management team is responsible for executing business strategies, strengthening customer relationships, expanding service offerings, and driving long-term growth.
| Name | Designation |
|---|---|
| Atul Hegde | Chairman & Managing Director |
| Anand Yadav | Whole-time Director |
| Neha Sharma | Independent Director |
| Suresh Kumar | Independent Director |
| Rakesh Mehta | Independent Director |
| Ankit Jain | Chief Financial Officer |
| Priyanka Shah | Company Secretary & Compliance Officer |
Yaap Digital IPO Registrar Details
The registrar to the issue is responsible for processing IPO applications, finalising the basis of allotment, initiating refunds, crediting shares to successful applicants’ demat accounts, and resolving investor-related queries.
| Particular | Details |
|---|---|
| Registrar Name | MUFG Intime India Private Limited (formerly Link Intime India Private Limited) |
| Website | www.in.mpms.mufg.com |
| IPO Allotment Status | https://in.mpms.mufg.com/Initial_Offer/public-issues.html |
| Email ID | [email protected] |
| Contact Number | +91-22-4918 6270 |
Yaap Digital IPO Lead Manager Details
The Book Running Lead Manager managed the public issue, coordinated regulatory compliance, and assisted the company throughout the IPO and listing process.
| Particular | Details |
|---|---|
| Lead Manager | Narnolia Financial Services Limited |
| Website | www.narnolia.com |
| Email ID | [email protected] |
| Contact Number | +91-33-4050 7000 |
Yaap Digital Limited Contact Details
| Particular | Details |
|---|---|
| Company Name | Yaap Digital Limited |
| Registered Office | Mumbai, Maharashtra, India |
| Website | www.yaap.in |
| Email ID | [email protected] |
How to Check Yaap Digital IPO Allotment Status
Applicants can check their IPO allotment status after the basis of allotment is finalised through the registrar’s website or the NSE IPO portal.
Through MUFG Intime India Private Limited
- Visit the official IPO allotment portal of MUFG Intime India Private Limited.
- Select Yaap Digital IPO from the list of available IPOs.
- Choose any one of the available search options such as Application Number, PAN, or DP/Client ID.
- Enter the required details.
- Click Submit to view your allotment status.
Through NSE
- Visit the official NSE IPO allotment page.
- Select Yaap Digital IPO from the issue list.
- Enter your Application Number, PAN, or DP/Client ID.
- Complete the verification process, if required.
- Click Search to check your allotment status.
Frequently Asked Questions (FAQs)
What is Yaap Digital IPO?
Yaap Digital IPO is a Book Built SME public issue consisting entirely of a fresh issue of equity shares.
What is the issue price of the Yaap Digital IPO?
The issue price of the IPO is ₹145 per equity share.
What is the price band of the Yaap Digital IPO?
The price band is ₹138 to ₹145 per equity share.
When did the Yaap Digital IPO open and close?
The IPO opened on 25 February 2026 and closed on 27 February 2026.
What is the total issue size of the Yaap Digital IPO?
The total issue size of the IPO is approximately ₹80.11 crore.
What is the minimum lot size for the Yaap Digital IPO?
Retail investors could apply for a minimum of 1 lot comprising 1,000 equity shares.
Where are Yaap Digital shares listed?
The company’s equity shares are listed on the NSE SME platform.
Who is the registrar for the Yaap Digital IPO?
MUFG Intime India Private Limited is the registrar to the issue.
Who is the Book Running Lead Manager for the Yaap Digital IPO?
Narnolia Financial Services Limited acted as the Book Running Lead Manager.
What are the objects of the Yaap Digital IPO?
The company proposed to utilise the IPO proceeds for the acquisition of GoZoop Online Private Limited, establishment of an AI-enabled content production hub, working capital requirements, strategic expansion initiatives, and general corporate purposes.
