Purple Style Labs IPO is a Mainboard Book Built public issue by Purple Style Labs Limited, the company behind Pernia’s Pop-Up Shop, a luxury and premium fashion platform. The IPO comprises a fresh issue of equity shares. The company had earlier filed its Draft Red Herring Prospectus and has subsequently filed updated IPO papers. However, the final price band and minimum bid lot are not available in the latest publicly available issue information reviewed for this page.
Purple Style Labs operates an omni-channel luxury fashion business focused on premium and designer fashion. Its business is associated with Pernia’s Pop-Up Shop, which offers designer fashion and luxury products through its digital platform and physical experience centres.
The company was incorporated as Purple Style Labs Private Limited in 2015 and was subsequently converted into a public limited company in 2023. Its registered and corporate office is located in Mumbai, Maharashtra.
The company’s IPO is currently expected to comprise a fresh issue of up to ₹660 crore based on the earlier offer documents. Recent reports have indicated an issue size of around ₹680 crore, but the final issue structure should be taken from the latest RHP and price-band advertisement once officially available. Therefore, this page does not present the ₹680 crore figure as final.
Purple Style Labs plans to use the IPO proceeds for investments in its wholly owned subsidiary PSL Retail, expenditure towards lease liabilities of experience centres and back-end offices, sales and marketing expenditure, and general corporate purposes.
Investors should carefully evaluate the company’s financial performance, luxury fashion market, expansion strategy, operating losses, working capital requirements, competitive environment and IPO valuation before making an investment decision.
IPO Details
| Information | Details |
|---|---|
| IPO Name | Purple Style Labs IPO |
| Company Name | Purple Style Labs Limited |
| IPO Type | Book Built Issue |
| IPO Category | Mainboard IPO |
| Face Value | ₹10 Per Equity Share |
| Price Band | |
| Issue Size | |
| Fresh Issue | Up to ₹660 Crore* |
| Offer for Sale | Nil |
| Fresh Issue Shares | |
| IPO Open Date | |
| IPO Close Date | |
| Anchor Investor Bidding | |
| Basis of Allotment | |
| Refund Initiation | |
| Shares Credited to Demat Account | |
| Listing Date | |
| Listing Exchange | BSE & NSE |
| Lot Size | |
| Registrar | KFin Technologies Limited |
| Book Running Lead Managers | Axial Capital Private Limited and IIFL Capital Services Limited |
*The earlier DRHP proposed a fresh issue of up to ₹660 crore. The final issue size, price band and other bidding details should be updated from the final RHP/price-band advertisement when officially available.
Purple Style Labs IPO Dates
| IPO Event | Date |
|---|---|
| Anchor Investor Bidding | |
| IPO Opening Date | |
| IPO Closing Date | |
| Basis of Allotment | |
| Refund Initiation | |
| Shares Credited to Demat Account | |
| Listing Date |
The dates are kept blank because the final official IPO schedule has not been established in the latest issue documents reviewed. Some market reports have mentioned 31 August to 2 September 2026, but those dates should not be treated as final without confirmation through the applicable final issue documentation.
Purple Style Labs IPO Reservation
| Investor Category | Reservation |
|---|---|
| Qualified Institutional Buyers (QIB) | |
| Non-Institutional Investors (NII) | |
| Retail Individual Investors (RII) | |
| Employee Category |
The reservation figures are kept blank because the final allocation details should be taken from the latest RHP and issue advertisement rather than relying on preliminary or third-party information.
Purple Style Labs IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail Minimum | |||
| Retail Maximum | |||
| S-HNI Minimum | |||
| S-HNI Maximum | |||
| B-HNI Minimum |
The minimum bid lot and application amount have not been officially finalised in the publicly available information reviewed. The earlier DRHP specifically stated that the price band and minimum bid lot would be decided closer to the IPO.
About Purple Style Labs Limited
Purple Style Labs Limited is a luxury and premium fashion company operating the Pernia’s Pop-Up Shop platform. The company provides customers with access to designer fashion and luxury products through an omni-channel business model.
The company combines digital commerce with physical experience centres, allowing customers to discover and purchase premium fashion products through online and offline channels.
Purple Style Labs has developed its presence in India’s luxury fashion market through its Pernia’s Pop-Up Shop brand. The company has also expanded its physical retail footprint through experience centres and operates back-end offices supporting its business operations.
The company’s registered and corporate office is located at Vile Parle East, Mumbai, Maharashtra.
Business Operations
Purple Style Labs operates across the luxury and premium fashion ecosystem.
- Luxury Fashion Retail – The company offers premium and designer fashion products through its luxury fashion platform.
- Pernia’s Pop-Up Shop – Its flagship platform provides access to designer fashion and luxury products.
- Online Fashion Platform – The company operates digital channels through which customers can discover and purchase premium fashion products.
- Experience Centres – Physical experience centres provide customers with an offline luxury shopping experience.
- Designer Fashion – The company works across categories of premium and designer fashion.
- Omni-Channel Retail – Purple Style Labs combines digital commerce with physical retail infrastructure.
- Sales and Marketing – The company invests in marketing, brand building and customer acquisition to expand its luxury fashion presence.
- Back-End Operations – Back-end offices support the company’s retail and digital operations.
The company has indicated that its wholly owned subsidiary PSL Retail operates experience centres and back-end offices in India.
Industry Overview
India’s luxury and premium fashion market has been supported by rising disposable incomes, increasing brand awareness, premiumisation, expanding digital commerce and changing consumer preferences.
The growth of online luxury shopping has also created opportunities for specialised platforms that connect customers with designer and premium brands.
At the same time, luxury fashion businesses operate in a competitive environment. Customer acquisition costs, inventory management, changing fashion trends, discretionary consumer spending and brand relationships can materially affect financial performance.
The expansion of physical experience centres also requires significant expenditure on leases, staff, store infrastructure and marketing.
Business Strategy
Purple Style Labs focuses on building an integrated luxury fashion platform through its online presence and physical experience centres.
The company intends to use a portion of the IPO proceeds towards lease liabilities of experience centres and back-end offices through its wholly owned subsidiary PSL Retail. It also plans to allocate funds towards sales and marketing expenditure to strengthen brand awareness and customer acquisition.
The company’s strategy also includes expanding its luxury fashion ecosystem, strengthening its omni-channel presence and increasing engagement with customers through digital and physical retail channels.
Purple Style Labs IPO Financial Information
The company’s financial performance shows significant revenue growth over the reported periods, although it has also reported losses.
According to available financial information, revenue increased from ₹322.58 crore in FY2025 to ₹494.00 crore in FY2026, while the company reported a loss of ₹188.55 crore in FY2026.
Purple Style Labs Financial Summary
| Particulars | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
| Revenue from Operations | ₹510.03 Crore | ₹494.00 Crore | |
| Profit / (Loss) After Tax | ₹(47.71) Crore | ₹(188.55) Crore | |
| EBITDA | |||
| Total Assets | |||
| Net Worth | |||
| Total Borrowings |
The available figures show that the company has experienced substantial losses. Investors should therefore pay particular attention to the company’s path towards profitability, cash requirements, operating expenses and ability to generate sustainable earnings.
Purple Style Labs IPO Key Performance Indicators (KPIs)
| KPI | Value |
|---|---|
| Return on Equity (ROE) | |
| Return on Capital Employed (ROCE) | |
| Return on Net Worth (RONW) | |
| EBITDA Margin | |
| PAT Margin | |
| Debt-to-Equity Ratio | |
| Earnings Per Share (EPS) | |
| Net Asset Value (NAV) Per Share | |
| Price to Earnings (P/E) |
The KPI values are kept blank where the final RHP-based figures have not been established. This avoids presenting preliminary or potentially outdated figures as final IPO information.
Objects of the Purple Style Labs IPO
The company intends to utilise the proceeds from the fresh issue for the following purposes:
- Investment in its wholly owned subsidiary PSL Retail for expenditure towards lease liabilities of experience centres and back-end offices in India.
- Funding sales and marketing expenses.
- General corporate purposes.
The earlier offer documents identified approximately ₹363.29 crore for lease liabilities and ₹128 crore for sales and marketing expenditure. These figures relate to the proposed ₹660 crore issue structure in the offer documents and should be checked against the final issue documents for any changes.
Purple Style Labs IPO Listing Performance
Purple Style Labs shares are proposed to be listed on BSE and NSE.
| Particular | Value |
|---|---|
| Listing Exchange | BSE & NSE |
| Listing Date | |
| Issue Price | |
| Listing Price | |
| Listing Gain | |
| Listing Gain (%) |
The listing price and listing gain are left blank because the shares have not yet commenced trading and the final issue price has not been established.
Purple Style Labs IPO Subscription Status
Purple Style Labs IPO subscription figures are not available because the final bidding period and issue schedule have not been confirmed in the latest official information reviewed.
Purple Style Labs IPO Subscription
| Investor Category | Subscription |
|---|---|
| Qualified Institutional Buyers (QIB) | |
| Non-Institutional Investors (NII) | |
| Retail Individual Investors (RII) | |
| Employee Category | |
| Total Subscription |
The subscription figures will be updated after the IPO opens for bidding.
Purple Style Labs IPO GMP
Purple Style Labs IPO GMP refers to the unofficial premium at which the shares may trade in the grey market before listing.
| Particular | Value |
|---|---|
| Purple Style Labs IPO GMP | |
| IPO Price Band | |
| Expected Listing Price | |
| GMP Percentage |
The GMP is kept blank because there is currently no reliable official price band against which an indicative grey-market premium can be meaningfully presented. GMP is unofficial and should not be treated as a guaranteed listing gain.
Purple Style Labs IPO Review
Purple Style Labs Limited operates in India’s luxury and premium fashion segment through its Pernia’s Pop-Up Shop platform.
The company has built an omni-channel business combining online luxury fashion with physical experience centres. This model provides customers with multiple channels to discover and purchase designer and premium fashion products.
The company’s expansion strategy includes investment in physical experience centres, back-end infrastructure and sales and marketing activities. The proposed IPO funds are expected to support these areas and help strengthen the company’s operating platform.
One of the key factors investors need to consider is the company’s profitability. Available financial information indicates that the company reported a loss of ₹47.71 crore in FY2024 and a significantly higher loss of ₹188.55 crore in FY2025, while revenue was ₹510.03 crore and ₹494.00 crore respectively.
The luxury fashion industry offers growth opportunities from premiumisation, increasing digital adoption and rising consumer spending on branded and designer products. However, the industry can also be sensitive to discretionary spending and changing consumer preferences.
The company also faces execution risks associated with expanding physical experience centres and maintaining an efficient omni-channel retail network. Lease commitments, sales and marketing expenses and inventory management can affect cash flows.
The final IPO valuation will be particularly important. Since the price band is not available in the latest confirmed information reviewed, a complete valuation assessment should be made only after the final price band is announced.
Overall, Purple Style Labs has an established presence in India’s luxury fashion segment and operates a recognisable luxury fashion platform. However, its reported losses make profitability and cash-flow generation important considerations for investors.
Purple Style Labs IPO Strengths
- Established presence in India’s luxury and premium fashion segment.
- Parent company of Pernia’s Pop-Up Shop.
- Omni-channel business model combining online and physical retail.
- Presence across designer and premium fashion categories.
- Experience centres support physical customer engagement.
- Opportunity to benefit from India’s growing premiumisation trend.
- Digital platform provides access to a wider customer base.
- Proposed IPO investment in sales and marketing can support brand expansion.
Purple Style Labs IPO Risk Factors
- The company has reported significant losses.
- Profitability may take time to improve.
- Luxury fashion demand can be sensitive to discretionary consumer spending.
- Physical experience centres involve lease and operating costs.
- Sales and marketing expenditure can remain high during expansion.
- Fashion trends and customer preferences can change rapidly.
- Competition in the luxury fashion market is significant.
- Inventory management is important for maintaining margins and cash flows.
- Expansion into new locations involves execution risks.
- Dependence on premium consumer demand may affect business performance.
Purple Style Labs IPO Promoters
Abhishek Agarwal is identified as the promoter of Purple Style Labs Limited in the company’s offer documents.
The promoter has been associated with the development and expansion of the company’s luxury fashion business and Pernia’s Pop-Up Shop platform.
Purple Style Labs IPO Promoters Details
| Promoter | Designation |
|---|---|
| Abhishek Agarwal | Promoter |
Purple Style Labs IPO Management Team
The company is supported by a management team responsible for business operations, finance, retail activities, technology and corporate governance.
| Name | Designation |
|---|---|
The management details are left blank where the latest verified information is not sufficiently established from the final issue documentation.
Purple Style Labs IPO Registrar Details
The registrar is responsible for processing IPO applications, finalising the basis of allotment, crediting shares to successful applicants and handling investor-related services.
| Particular | Details |
|---|---|
| Registrar Name | KFin Technologies Limited |
| Website | |
| IPO Allotment Status | |
| Email ID | |
| Contact Number |
KFin Technologies Limited is identified as the registrar for the proposed issue.
Purple Style Labs IPO Lead Manager Details
The Book Running Lead Managers are responsible for managing the IPO process and coordinating various activities associated with the public issue.
| Particular | Details |
|---|---|
| Lead Managers | Axial Capital Private Limited and IIFL Capital Services Limited |
| Contact Details | |
| Email ID | |
| Contact Number |
The lead managers identified for the proposed issue are Axial Capital Private Limited and IIFL Capital Services Limited.
Purple Style Labs Limited Contact Details
| Particular | Details |
|---|---|
| Company Name | Purple Style Labs Limited |
| Registered Office | CTS No. 1081, Plot No. 110, TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai – 400057, Maharashtra, India |
| Website | www.purplestylelabs.com |
| Email ID | [email protected] |
| Contact Number | +91 22 5033 3600 |
The registered office and corporate contact details are disclosed in the company’s offer documents.
How to Check Purple Style Labs IPO Allotment Status
Investors can check the Purple Style Labs IPO Allotment Status after the basis of allotment is finalised.
Through KFin Technologies Limited
- Visit the official KFin Technologies IPO allotment facility.
- Select Purple Style Labs IPO from the IPO list.
- Choose PAN Number, Application Number or DP/Client ID.
- Enter the required details.
- Submit the information to view the allotment status.
Through BSE
- Visit the official BSE IPO application status facility.
- Select the relevant IPO.
- Enter the PAN or application details.
- Complete the required verification.
- Submit the details to view the allotment result.
The actual allotment date and related timeline will be updated once the final IPO schedule is officially confirmed.
Purple Style Labs IPO Conclusion
Purple Style Labs IPO provides an opportunity to invest in a luxury and premium fashion company operating the Pernia’s Pop-Up Shop platform.
The company has developed an omni-channel business model combining digital luxury fashion with physical experience centres. Its presence in the premium fashion segment provides potential exposure to India’s growing luxury consumption and premiumisation trends.
The proposed IPO proceeds are intended to support lease liabilities, sales and marketing expenditure and other corporate requirements. These investments can support the company’s expansion but also highlight the importance of effective cost management and cash-flow generation.
The company’s reported losses remain an important consideration for investors. Revenue growth has not yet translated into consistent profitability, making future earnings improvement and operating efficiency key factors to monitor.
The final price band, lot size, IPO dates, reservation and other bidding details should be updated only after confirmation from the final issue documents. Until then, these fields have intentionally been kept blank rather than using unconfirmed information.
Investors should carefully evaluate the company’s financial performance, business model, competitive position, expansion plans, risks and final IPO valuation before making an investment decision.
Purple Style Labs IPO FAQs
What is Purple Style Labs IPO?
Purple Style Labs IPO is a proposed Mainboard public issue of Purple Style Labs Limited, the company associated with Pernia’s Pop-Up Shop.
What is the Purple Style Labs IPO Price?
The final Purple Style Labs IPO Price Band has not been confirmed in the latest publicly available information reviewed.
What is the issue size of Purple Style Labs IPO?
The earlier offer documents proposed a fresh issue of up to ₹660 crore. The final issue size should be confirmed from the latest RHP and issue advertisement.
What is the Purple Style Labs IPO Lot Size?
The Purple Style Labs IPO Lot Size has not been officially confirmed in the latest information reviewed.
When will Purple Style Labs IPO open?
The final IPO opening date has not been confirmed in the latest official issue information reviewed.
What is the Purple Style Labs IPO GMP?
The Purple Style Labs IPO GMP has been kept blank because GMP is unofficial and the final IPO price band has not been confirmed.
When is the Purple Style Labs IPO Allotment?
The Purple Style Labs IPO Allotment Date has not been officially confirmed in the latest issue information reviewed.
Who is the registrar for Purple Style Labs IPO?
KFin Technologies Limited is identified as the registrar to the proposed issue.
Who is the promoter of Purple Style Labs?
Abhishek Agarwal is identified as the promoter of Purple Style Labs Limited.
What does Purple Style Labs Limited do?
Purple Style Labs operates a luxury and premium fashion business associated with Pernia’s Pop-Up Shop, combining online fashion commerce with physical experience centres.
