The comparison between Axis Direct, Dhan, and Upstox highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Axis Direct is known for its user-friendly trading experience and reliability, while Dhan stands out for offering competitive brokerage rates and an advanced mobile trading platform. Upstox provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 4.4 lakh, 982,814, and 23.78 lakh users respectively, reflecting their popularity among investors. Overall, this comparison of Axis Direct, Dhan, and Upstox helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their offerings. Axis Direct provides 4 for Overall Rating, while Dhan offers 4.4 and Upstox features 4.5.
| Services / Features | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | NSE, BSE |
| Active Clients | 4.4 lakh | 982,814 | 23.78 lakh |
| Broker Overview | Axis Direct Review | Dhan Review | Upstox Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Axis Direct, Dhan, and Upstox reveal significant differences in their offerings. Axis Direct provides Free trading and demat account opening, while Dhan offers Free and Upstox features Free.
| Account Opening Charges and AMC | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Trading Account Opening | Free | Free | Free |
| Trading AMC | ₹ 790 | Zero | ₹300 |
| Demat Account Opening | Zero | Free | Free |
| Demat AMC | ₹ 790 | Zero | ₹300 |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their offerings. Axis Direct provides - plans, while Dhan offers No and Upstox features -.
| Brokerage Plans | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Multiple Plans | - | No | - |
| Monthly Plans | - | No | - |
| Yearly Plans | - | No | - |
Brokerage Charges
This comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their brokerage charges. Axis Direct charges N/A brokerage on equity delivery and intraday, N/A for futures, and N/A for options. Dhan charges Zero brokerage on equity delivery and intraday, ₹20 or 0.03% per executed order for futures, and ₹20 per executed order for options. Upstox charges ₹20 brokerage on equity delivery and intraday, ₹20 or 0.1% for futures, and ₹20 for options.
| Brokerage Charges | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Plan Name | - | - | |
| Equity Delivery | Zero | ₹20 | |
| Equity Intraday | ₹20 or 0.03% per executed order | ₹20 or 0.1% | |
| Equity Futures | ₹20 or 0.03% per executed order | ₹20 or 0.1% | |
| Equity Options | ₹20 per executed order | ₹20 | |
| Currency Futures | NA | ₹20 or 0.5% | |
| Currency Options | NA | ₹20 | |
| Commodity Futures | |||
| Commodity Options | |||
| Hidden Charges | No | Zero | No |
| Call & Trade Charges | ₹20 | ₹50 + GST | ₹75 + GST |
| Auto Square Off Charges | ₹20 per lot | ₹20 + GST | ₹75 + GST |
| Brokerage Calculator | Dhan Brokerage Calculator |
Transactions Charges
This comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their transactions. Axis Direct provides NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) for Transaction Charges Equity Delivery, while Dhan offers BSE: 0.00375% NSE: 0.00297% and Upstox features NSE: 0.00297% per trade.
| Transactions Charges | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Equity Delivery | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | BSE: 0.00375% NSE: 0.00297% | NSE: 0.00297% per trade |
| Equity Intraday | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | BSE: 0.00375% NSE: 0.00297% | NSE: 0.00297% per trade |
| Equity Futures | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | NSE: 0.00173% BSE: 0 (Zero) | NSE: 0.00188% |
| Equity Options | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) | NSE: 0.03503% (on premium) BSE (Index): 0.0325% (on premium) | NSE: 0.0495% (on premium) |
| Currency Futures | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | NA | NSE: 0.00035% BSE: 0.00045% |
| Currency Options | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) | NA | NSE: 0.0311% BSE: 0.001% |
| Commodity | — | NSE: 0.0001% MCX: 0.0021% | 0.05% |
Account Features
These are the notable distinctions in the account features of Axis Direct, Dhan, and Upstox when compared.
| Account Features | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| 3-in-1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | Yes | No | No |
Trading Platforms
The trading platforms comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their offerings. Axis Direct, Dhan and Upstox provide web trading platforms and mobile trading platforms.
| Trading Platforms | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Axis Direct | Dhan | Upstox |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Zero | Free |
Broker Ratings
The broker ratings comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their offerings. Axis Direct provides 4.2 for Fees Ratings, while Dhan offers 4.5 and Upstox features 4.3.
| Broker Ratings | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Fees Ratings | 4.2 | 4.5 | 4.3 |
| Trading Brokerage Rating | 4.0 | 4.6 | 4.4 |
| Trading Platform Usability | 4.2 | 4.4 | 4.4 |
| Customer Service Ratings | 4.1 | 4.3 | 4.2 |
| Overall Ratings | 4.2 | 4.4 | 4.3 |
Investment Offerings
This comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their investment offerings. Axis Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Dhan provides investment offerings in Yes, mutual funds and does not offer trades in currency and commodities and Upstox provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | No | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | Yes | No | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | Yes |
| Other Investment Options | Yes | Yes | Yes |
Customer Support Offered
This comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their customer support offerings. Axis Direct provides Yes Customer Service, while Dhan offers Yes and Upstox features No.
| Customer Support Offered | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| 24/7 Customer Service | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | Yes | Yes | No |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 022-40508080 | (+91) 9987761000 | 022-41792999 |
| Account Opening Process | Online/Offline | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | https://simplehai.axisdirect.in/learn/overview | https://dhan.co/blog/ | https://upstox.com/uplearn/ |
| Head Office Address | Unit 002 A, Building – A, Agastya Corporate Park, Piramal Realty, Kamani Junction, Kurla West, Mumbai – 400 070 | Unit No. 2201, 22nd Floor, Gold Medal Avenue, S.V. Road, Beside Patel Petrol Pump, Piramal Nagar, Goregaon West, Mumbai – 400104 | 30th Floor, Sunshine Tower, Senapati Bapat Marg, Dadar (W), Mumbai, Maharashtra 400013 |
| Website | https://simplehai.axisdirect.in/ | https://dhan.co/ | https://upstox.com/ |
Research and Reports
The research and reports comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their offerings.
| Research and Reports | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Axis Direct, Dhan, and Upstox reveals significant differences in their demat account charges. Axis Direct provides CDSL & NSDL for DP Source, while Dhan offers CDSL and Upstox features CDSL.
| Demat Account Charges | Axis Direct | Dhan | Upstox |
|---|---|---|---|
| DP Source | CDSL & NSDL | CDSL | CDSL |
| DP ID | NSDL - 300484 | CDSL - 12049200 | 289-2016 | 81800 |
| Demat Account Annual Maintenance Charges (AMC) | Rs 750 per year | Zero | Rs 300 |
| Advance Deposit | No | Zero | No |
| Transaction Charges on Debit (Per ISIN) | — | — | — |
| Demat | Rs 5 per certificate subject to minimum of Rs 50 per request, whichever is higher | ₹12.50 per instruction + GST | — |
| Remat | Rs 20 for every 100 securities or part thereof or Rs 50 per request whichever is higher | ₹12.50 per instruction + GST | — |
| Pledge Creation | Rs 50 per instruction | ₹15 per instruction + GST | ₹20 + GST per scrip |
| Pledge Creation Confirmation | Nil | Yes | Yes |
| Pledge Closure | Rs 50 per instruction | ₹15 per instruction + GST | ₹20 + GST per scrip |
| Pledge Closure Confirmation | Nil | Yes | Yes |
| Pledge Invocation | Rs 50 per instruction | ₹15 per instruction + GST | ₹20 + GST per scrip |
| Failed Instruction Charges | Rs 10 per Instruction | ₹100 + GST | ₹50 per transaction |
| Other Charges | — | Zero | No |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Axis Direct |
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| Dhan |
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| Upstox |
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Frequently Asked Questions
The account opening charges vary significantly: Axis Direct charges Free, Dhan charges Free, and Upstox charges Free. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Axis Direct offers Not specified for equity intraday, Dhan provides ₹20 or 0.03% per executed order, and Upstox charges ₹20 or 0.1%. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Axis Direct offers 4, Dhan provides 4.6, and Upstox features 4.5. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Axis Direct has 4 support, Dhan offers 4.3, and Upstox provides 4.4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Axis Direct with 4.2, Dhan with 4.4, and Upstox with 4.4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Axis Direct (Yes), Dhan (Yes), and Upstox (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Axis Direct offers user-friendly platforms with educational resources, Dhan provides competitive pricing with intuitive interfaces, and Upstox combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Axis Direct focuses on intuitive design and quick execution, Dhan emphasizes advanced charting and analysis tools, while Upstox balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
