The comparison between Rupeezy, ICICI Direct, and Lemonn highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Rupeezy is known for its user-friendly trading experience and reliability, while Icici Direct stands out for offering competitive brokerage rates and an advanced mobile trading platform. Lemonn provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 32000, 99 Lakhs, and 8.27 Lakhs users respectively, reflecting their popularity among investors. Overall, this comparison of Rupeezy, ICICI Direct, and Lemonn helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their offerings. Rupeezy provides 4 for Overall Rating, while ICICI Direct offers 4 and Lemonn features 4.
| Services / Features | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Discount Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE | NSE, BSE |
| Active Clients | 32000 | 99 Lakhs | 8.27 Lakhs |
| Broker Overview | Rupeezy Review | ICICI Direct Review | Lemonn Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Rupeezy, ICICI Direct, and Lemonn reveal significant differences in their offerings. Rupeezy provides Zero trading and demat account opening, while ICICI Direct offers N/A and Lemonn features N/A.
| Account Opening Charges and AMC | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Trading Account Opening | Zero | — | — |
| Trading AMC | — | ₹300 per year | — |
| Demat Account Opening | — | — | — |
| Demat AMC | ₹25 + GST Monthly | ₹300 per year | ₹250 + GST per year |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their offerings. Rupeezy provides No plans, while ICICI Direct offers N/A and Lemonn features -.
| Brokerage Plans | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Multiple Plans | No | — | - |
| Monthly Plans | No | — | - |
| Yearly Plans | No | — | - |
Brokerage Charges
This comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their brokerage charges. Rupeezy charges 0.1% brokerage on equity delivery and intraday, ₹20 / order for futures, and ₹20 / order for options. ICICI Direct charges 0.29% brokerage on equity delivery and intraday, 0.022%/0.007% for Prime plans for futures, and ₹49 per lot or ₹9 per lot for the Prime 9,999 plan for options. Lemonn charges ₹20 per executed order brokerage on equity delivery and intraday, ₹20 per executed order for futures, and ₹20 per executed order for options.
| Brokerage Charges | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Plan Name | - | - | |
| Equity Delivery | 0.1% | 0.29% | ₹20 per executed order |
| Equity Intraday | ₹20 or 0.1% | 0.022% or 0.007% | ₹20 per executed order |
| Equity Futures | ₹20 / order | 0.022%/0.007% for Prime plans | ₹20 per executed order |
| Equity Options | ₹20 / order | ₹49 per lot or ₹9 per lot for the Prime 9,999 plan | ₹20 per executed order |
| Currency Futures | 0.1% buy & sell | ₹20 per order | |
| Currency Options | ₹20 or 0.1% (lower) | ₹20 per order | |
| Commodity Futures | ₹20 / order | ||
| Commodity Options | ₹20 / order | ||
| Hidden Charges | No | Zero | No |
| Call & Trade Charges | ₹25 per order + GST | ₹50 per order | ₹50 per ISIN |
| Auto Square Off Charges | ₹25 per order + GST | ₹50 per order | ₹50 per ISIN |
| Brokerage Calculator |
Transactions Charges
This comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their transactions. Rupeezy provides NSE: 0.00297% | BSE: 0.00375% for Transaction Charges Equity Delivery, while ICICI Direct offers NSE: 0.00307% | BSE: 0.00375% and Lemonn features N/A.
| Transactions Charges | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Equity Delivery | NSE: 0.00297% | BSE: 0.00375% | NSE: 0.00307% | BSE: 0.00375% | — |
| Equity Intraday | NSE: 0.00297% | BSE: 0.00375% | NSE: 0.00307% | BSE: 0.00375% | — |
| Equity Futures | NSE: 0.0019% | BSE: 0 | NSE: 0.00183% | BSE: 0 | — |
| Equity Options | NSE: 0.03503% (premium) | BSE: 0.0325% (premium) | NSE: 0.03553% (on premium) | BSE: 0.0325% (on premium) | — |
| Currency Futures | NSE: 0.00297% | BSE: 0.00375% | — | — |
| Currency Options | NSE: 0.00297% | BSE: 0.00375% | — | — |
| Commodity | Exchange: 0.0418% | 0.0418% on Premium | — |
Account Features
These are the notable distinctions in the account features of Rupeezy, ICICI Direct, and Lemonn when compared.
| Account Features | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| 3-in-1 Account | No | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | Yes | 3:20 PM | 3:20 PM |
| NRI Trading | Yes | Yes | No |
Trading Platforms
The trading platforms comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their offerings. Rupeezy, ICICI Direct and Lemonn provide web trading platforms and mobile trading platforms.
| Trading Platforms | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Rupeezy | ICICI Direct | Lemonn |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Nil | Nil |
Broker Ratings
The broker ratings comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their offerings. Rupeezy provides 4 for Fees Ratings, while ICICI Direct offers 4.3 and Lemonn features 4.
| Broker Ratings | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Fees Ratings | 4 | 4.3 | 4 |
| Trading Brokerage Rating | 4 | 4.4 | 4 |
| Trading Platform Usability | 4 | 4.4 | 4 |
| Customer Service Ratings | 4 | 4.3 | 4 |
| Overall Ratings | 4 | 4.3 | 4 |
Investment Offerings
This comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their investment offerings. Rupeezy provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while ICICI Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and Lemonn provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | Yes | No |
| Insurance | No | Yes | No |
| Forex | Yes | Yes | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | No | Yes | No |
| Other Investment Options | Yes | Yes | Yes |
Customer Support Offered
This comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their customer support offerings. Rupeezy provides No Customer Service, while ICICI Direct offers Yes and Lemonn features No.
| Customer Support Offered | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| 24/7 Customer Service | No | Yes | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | — | No |
| Through Branches | Yes | — | Yes |
| Customer Care Number | 07556693322 | 022 3355 1122 | +918035769929 |
| Account Opening Process | Online | Online/Offline | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | https://rupeezy.in/blog | — | — |
| Head Office Address | Astha Credit & Securities Pvt Ltd F-01,138/42, Usha Preet, Malviya Nagar, Bhopal (MP) 462003 | ICICI Venture House, | Galaxy, Unit No. 603, A Wing, Everest Grand, Mahakali Caves Road, Opp. Ahura Centre, Andheri East, Chakala Midc, Mumbai, Maharashtra – 400093 |
| Website | https://rupeezy.in/ | https://www.icicidirect.com/ | https://lemonn.co.in/ |
Research and Reports
The research and reports comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their offerings.
| Research and Reports | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Rupeezy, ICICI Direct, and Lemonn reveals significant differences in their demat account charges. Rupeezy provides NSDL & CDSL for DP Source, while ICICI Direct offers NSDL & CDSL and Lemonn features CDSL.
| Demat Account Charges | Rupeezy | ICICI Direct | Lemonn |
|---|---|---|---|
| DP Source | NSDL & CDSL | NSDL & CDSL | CDSL |
| DP ID | NSDL-IN303420 | CDSL-94500 | — | 96400 |
| Demat Account Annual Maintenance Charges (AMC) | Rs 300 per year | Rs 700 | ₹250 + GST per year |
| Advance Deposit | No | No | No |
| Transaction Charges on Debit (Per ISIN) | — | — | — |
| Demat | — | ₹50 | ₹150 per certification + courier fees |
| Remat | — | ₹25 + CDSL charges | ₹150 per certification + courier fees |
| Pledge Creation | ₹25 + GST | ₹25 + GST | ₹20 per ISIN |
| Pledge Creation Confirmation | ₹25 + GST | ₹25 + GST | ₹20 per ISIN |
| Pledge Closure | ₹25 + GST | ₹25 + GST | ₹20 per ISIN |
| Pledge Closure Confirmation | ₹25 + GST | ₹25 + GST | ₹20 per ISIN |
| Pledge Invocation | ₹25 + GST | ₹25 + GST | ₹20 per ISIN |
| Failed Instruction Charges | Nil | NA | ₹13.5 + GST |
| Other Charges | Nil | NA | No |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Rupeezy |
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| ICICI Direct |
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| Lemonn |
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Frequently Asked Questions
The account opening charges vary significantly: Rupeezy charges Zero, ICICI Direct charges Not specified, and Lemonn charges Not specified. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Rupeezy offers ₹20 or 0.1% for equity intraday, ICICI Direct provides 0.022% or 0.007%, and Lemonn charges ₹20 per executed order. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Rupeezy offers 4, ICICI Direct provides 4, and Lemonn features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Rupeezy has 3 support, ICICI Direct offers 4, and Lemonn provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Rupeezy with 4, ICICI Direct with 4.4, and Lemonn with 4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Rupeezy (Yes), ICICI Direct (Yes), and Lemonn (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Rupeezy offers user-friendly platforms with educational resources, ICICI Direct provides competitive pricing with intuitive interfaces, and Lemonn combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Rupeezy focuses on intuitive design and quick execution, ICICI Direct emphasizes advanced charting and analysis tools, while Lemonn balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
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Rupeezy
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