The comparison between SBI Securities, ICICI Direct, and Lemonn highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Sbi Securities is known for its user-friendly trading experience and reliability, while Icici Direct stands out for offering competitive brokerage rates and an advanced mobile trading platform. Lemonn provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 991,155 active, 99 Lakhs, and 8.27 Lakhs users respectively, reflecting their popularity among investors. Overall, this comparison of SBI Securities, ICICI Direct, and Lemonn helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their offerings. SBI Securities provides 4 for Overall Rating, while ICICI Direct offers 4 and Lemonn features 4.
| Services / Features | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE | NSE, BSE |
| Active Clients | 991,155 active | 99 Lakhs | 8.27 Lakhs |
| Broker Overview | SBI Securities Review | ICICI Direct Review | Lemonn Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between SBI Securities, ICICI Direct, and Lemonn reveal significant differences in their offerings. SBI Securities provides N/A trading and demat account opening, while ICICI Direct offers N/A and Lemonn features N/A.
| Account Opening Charges and AMC | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Trading Account Opening | — | — | — |
| Trading AMC | — | ₹300 per year | — |
| Demat Account Opening | — | — | — |
| Demat AMC | — | ₹300 per year | ₹250 + GST per year |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their offerings. SBI Securities provides Available plans, while ICICI Direct offers N/A and Lemonn features -.
| Brokerage Plans | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Multiple Plans | Available | — | - |
| Monthly Plans | - | — | - |
| Yearly Plans | Available | — | - |
Brokerage Charges
This comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their brokerage charges. SBI Securities charges N/A brokerage on equity delivery and intraday, N/A for futures, and N/A for options. ICICI Direct charges 0.29% brokerage on equity delivery and intraday, 0.022%/0.007% for Prime plans for futures, and ₹49 per lot or ₹9 per lot for the Prime 9,999 plan for options. Lemonn charges ₹20 per executed order brokerage on equity delivery and intraday, ₹20 per executed order for futures, and ₹20 per executed order for options.
| Brokerage Charges | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Plan Name | - | - | |
| Equity Delivery | 0.29% | ₹20 per executed order | |
| Equity Intraday | 0.022% or 0.007% | ₹20 per executed order | |
| Equity Futures | 0.022%/0.007% for Prime plans | ₹20 per executed order | |
| Equity Options | ₹49 per lot or ₹9 per lot for the Prime 9,999 plan | ₹20 per executed order | |
| Currency Futures | ₹20 per order | ||
| Currency Options | ₹20 per order | ||
| Commodity Futures | |||
| Commodity Options | |||
| Hidden Charges | No | Zero | No |
| Call & Trade Charges | ₹20 per executed order | ₹50 per order | ₹50 per ISIN |
| Auto Square Off Charges | ₹40 per order | ₹50 per order | ₹50 per ISIN |
| Brokerage Calculator |
Transactions Charges
This comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their transactions. SBI Securities provides NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) for Transaction Charges Equity Delivery, while ICICI Direct offers NSE: 0.00307% | BSE: 0.00375% and Lemonn features N/A.
| Transactions Charges | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Equity Delivery | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE: 0.00307% | BSE: 0.00375% | — |
| Equity Intraday | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE: 0.00307% | BSE: 0.00375% | — |
| Equity Futures | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | NSE: 0.00183% | BSE: 0 | — |
| Equity Options | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) | NSE: 0.03553% (on premium) | BSE: 0.0325% (on premium) | — |
| Currency Futures | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | — | — |
| Currency Options | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) | — | — |
| Commodity | — | 0.0418% on Premium | — |
Account Features
These are the notable distinctions in the account features of SBI Securities, ICICI Direct, and Lemonn when compared.
| Account Features | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| 3-in-1 Account | Yes | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | Yes | Yes | No |
Trading Platforms
The trading platforms comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their offerings. SBI Securities, ICICI Direct and Lemonn provide web trading platforms and mobile trading platforms.
| Trading Platforms | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | SBI Securities | ICICI Direct | Lemonn |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Nil | Nil |
Broker Ratings
The broker ratings comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their offerings. SBI Securities provides 4.2 for Fees Ratings, while ICICI Direct offers 4.3 and Lemonn features 4.
| Broker Ratings | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Fees Ratings | 4.2 | 4.3 | 4 |
| Trading Brokerage Rating | 3.8 | 4.4 | 4 |
| Trading Platform Usability | 3.9 | 4.4 | 4 |
| Customer Service Ratings | 3.9 | 4.3 | 4 |
| Overall Ratings | 3.9 | 4.3 | 4 |
Investment Offerings
This comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their investment offerings. SBI Securities provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while ICICI Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and Lemonn provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | Yes | No |
| Insurance | Yes | Yes | No |
| Forex | Yes | Yes | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | Yes | No |
| Other Investment Options | Yes | Yes | Yes |
Customer Support Offered
This comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their customer support offerings. SBI Securities provides Yes Customer Service, while ICICI Direct offers Yes and Lemonn features No.
| Customer Support Offered | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| 24/7 Customer Service | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | — | — | No |
| Through Branches | Yes | — | Yes |
| Customer Care Number | 02268545555 | 022 3355 1122 | +918035769929 |
| Account Opening Process | Online/offline | Online/Offline | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | — | — | — |
| Head Office Address | Marathon Futurex, B-wing, 12th Floor, Lower Parel East, Mumbai – 400013 | ICICI Venture House, | Galaxy, Unit No. 603, A Wing, Everest Grand, Mahakali Caves Road, Opp. Ahura Centre, Andheri East, Chakala Midc, Mumbai, Maharashtra – 400093 |
| Website | https://www.sbisecurities.in/ | https://www.icicidirect.com/ | https://lemonn.co.in/ |
Research and Reports
The research and reports comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their offerings.
| Research and Reports | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between SBI Securities, ICICI Direct, and Lemonn reveals significant differences in their demat account charges. SBI Securities provides CDSL & NSDL for DP Source, while ICICI Direct offers NSDL & CDSL and Lemonn features CDSL.
| Demat Account Charges | SBI Securities | ICICI Direct | Lemonn |
|---|---|---|---|
| DP Source | CDSL & NSDL | NSDL & CDSL | CDSL |
| DP ID | NSDL: IN300351, IN301397, IN301444, IN302531 | — | 96400 |
| Demat Account Annual Maintenance Charges (AMC) | — | Rs 700 | ₹250 + GST per year |
| Advance Deposit | No | No | No |
| Transaction Charges on Debit (Per ISIN) | — | — | — |
| Demat | Rs 5 per cert + Rs 35 courier charges per request | ₹50 | ₹150 per certification + courier fees |
| Remat | Rs 35 Per Request + CDSL Charges i.e. Rs 10 per 100 securities or part quantity | ₹25 + CDSL charges | ₹150 per certification + courier fees |
| Pledge Creation | 0.02% of Value or Min Rs 25/- whichever is higher | ₹25 + GST | ₹20 per ISIN |
| Pledge Creation Confirmation | 0.02% of Value or Min Rs 25/- whichever is higher | ₹25 + GST | ₹20 per ISIN |
| Pledge Closure | 0.02% of Value or Min Rs 25/- whichever is higher | ₹25 + GST | ₹20 per ISIN |
| Pledge Closure Confirmation | 0.02% of Value or Min Rs 25/- whichever is higher | ₹25 + GST | ₹20 per ISIN |
| Pledge Invocation | 0.02% of Value or Min Rs 25/- whichever is higher | ₹25 + GST | ₹20 per ISIN |
| Failed Instruction Charges | Rs 10 per failed instruction | NA | ₹13.5 + GST |
| Other Charges | — | NA | No |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| SBI Securities |
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| ICICI Direct |
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| Lemonn |
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Frequently Asked Questions
The account opening charges vary significantly: SBI Securities charges Not specified, ICICI Direct charges Not specified, and Lemonn charges Not specified. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: SBI Securities offers Not specified for equity intraday, ICICI Direct provides 0.022% or 0.007%, and Lemonn charges ₹20 per executed order. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: SBI Securities offers 4, ICICI Direct provides 4, and Lemonn features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: SBI Securities has 4 support, ICICI Direct offers 4, and Lemonn provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: SBI Securities with 3.9, ICICI Direct with 4.4, and Lemonn with 4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: SBI Securities (Yes), ICICI Direct (Yes), and Lemonn (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: SBI Securities offers user-friendly platforms with educational resources, ICICI Direct provides competitive pricing with intuitive interfaces, and Lemonn combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: SBI Securities focuses on intuitive design and quick execution, ICICI Direct emphasizes advanced charting and analysis tools, while Lemonn balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
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SBI Securities
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