The comparison between HDFC Securities, Dhan, and Lemonn highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Hdfc Securities is known for its user-friendly trading experience and reliability, while Dhan stands out for offering competitive brokerage rates and an advanced mobile trading platform. Lemonn provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 15 Lakhs, 982,814, and 8.27 Lakhs users respectively, reflecting their popularity among investors. Overall, this comparison of HDFC Securities, Dhan, and Lemonn helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their offerings. HDFC Securities provides 4 for Overall Rating, while Dhan offers 4.4 and Lemonn features 4.
| Services / Features | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | NSE, BSE |
| Active Clients | 15 Lakhs | 982,814 | 8.27 Lakhs |
| Broker Overview | HDFC Securities Review | Dhan Review | Lemonn Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between HDFC Securities, Dhan, and Lemonn reveal significant differences in their offerings. HDFC Securities provides Rs 999 trading and demat account opening, while Dhan offers Free and Lemonn features N/A.
| Account Opening Charges and AMC | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Trading Account Opening | Rs 999 | Free | — |
| Trading AMC | — | Zero | — |
| Demat Account Opening | Rs 999 | Free | — |
| Demat AMC | Rs 750 | Zero | ₹250 + GST per year |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their offerings. HDFC Securities provides - plans, while Dhan offers No and Lemonn features -.
| Brokerage Plans | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Multiple Plans | - | No | - |
| Monthly Plans | - | No | - |
| Yearly Plans | - | No | - |
Brokerage Charges
This comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their brokerage charges. HDFC Securities charges N/A brokerage on equity delivery and intraday, N/A for futures, and N/A for options. Dhan charges Zero brokerage on equity delivery and intraday, ₹20 or 0.03% per executed order for futures, and ₹20 per executed order for options. Lemonn charges ₹20 per executed order brokerage on equity delivery and intraday, ₹20 per executed order for futures, and ₹20 per executed order for options.
| Brokerage Charges | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Plan Name | - | - | |
| Equity Delivery | Zero | ₹20 per executed order | |
| Equity Intraday | ₹20 or 0.03% per executed order | ₹20 per executed order | |
| Equity Futures | ₹20 or 0.03% per executed order | ₹20 per executed order | |
| Equity Options | ₹20 per executed order | ₹20 per executed order | |
| Currency Futures | NA | ||
| Currency Options | NA | ||
| Commodity Futures | |||
| Commodity Options | |||
| Hidden Charges | No | Zero | No |
| Call & Trade Charges | 0.025% or min Rs 25 or ceiling of 2.5% of transaction value (Both Buy & Sell) | ₹50 + GST | ₹50 per ISIN |
| Auto Square Off Charges | 0.025% or min Rs 25 or ceiling of 2.5% of transaction value (Both Buy & Sell) | ₹20 + GST | ₹50 per ISIN |
| Brokerage Calculator | Dhan Brokerage Calculator |
Transactions Charges
This comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their transactions. HDFC Securities provides NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) for Transaction Charges Equity Delivery, while Dhan offers BSE: 0.00375% NSE: 0.00297% and Lemonn features N/A.
| Transactions Charges | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Equity Delivery | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | BSE: 0.00375% NSE: 0.00297% | — |
| Equity Intraday | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (each side) | BSE: 0.00375% NSE: 0.00297% | — |
| Equity Futures | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | NSE: 0.00173% BSE: 0 (Zero) | — |
| Equity Options | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) | NSE: 0.03503% (on premium) BSE (Index): 0.0325% (on premium) | — |
| Currency Futures | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | NA | — |
| Currency Options | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) | NA | — |
| Commodity | — | NSE: 0.0001% MCX: 0.0021% | — |
Account Features
These are the notable distinctions in the account features of HDFC Securities, Dhan, and Lemonn when compared.
| Account Features | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| 3-in-1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | Yes | No | No |
Trading Platforms
The trading platforms comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their offerings. HDFC Securities, Dhan and Lemonn provide web trading platforms and mobile trading platforms.
| Trading Platforms | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | HDFC Securities | Dhan | Lemonn |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Zero | Nil |
Broker Ratings
The broker ratings comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their offerings. HDFC Securities provides 4.3 for Fees Ratings, while Dhan offers 4.5 and Lemonn features 4.
| Broker Ratings | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Fees Ratings | 4.3 | 4.5 | 4 |
| Trading Brokerage Rating | 3.9 | 4.6 | 4 |
| Trading Platform Usability | 4.0 | 4.4 | 4 |
| Customer Service Ratings | 4.3 | 4.3 | 4 |
| Overall Ratings | 4.2 | 4.4 | 4 |
Investment Offerings
This comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their investment offerings. HDFC Securities provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Dhan provides investment offerings in Yes, mutual funds and does not offer trades in currency and commodities and Lemonn provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | No | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | Yes | No | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | Yes | Yes | Yes |
Customer Support Offered
This comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their customer support offerings. HDFC Securities provides Yes Customer Service, while Dhan offers Yes and Lemonn features No.
| Customer Support Offered | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| 24/7 Customer Service | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | Yes | Yes | No |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 022-6246 5555 | (+91) 9987761000 | +918035769929 |
| Account Opening Process | Online/Offline | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | — | https://dhan.co/blog/ | — |
| Head Office Address | HDFC Securities Limited, | Unit No. 2201, 22nd Floor, Gold Medal Avenue, S.V. Road, Beside Patel Petrol Pump, Piramal Nagar, Goregaon West, Mumbai – 400104 | Galaxy, Unit No. 603, A Wing, Everest Grand, Mahakali Caves Road, Opp. Ahura Centre, Andheri East, Chakala Midc, Mumbai, Maharashtra – 400093 |
| Website | https://www.hdfcsec.com/ | https://dhan.co/ | https://lemonn.co.in/ |
Research and Reports
The research and reports comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their offerings.
| Research and Reports | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between HDFC Securities, Dhan, and Lemonn reveals significant differences in their demat account charges. HDFC Securities provides CDSL & NSDL for DP Source, while Dhan offers CDSL and Lemonn features CDSL.
| Demat Account Charges | HDFC Securities | Dhan | Lemonn |
|---|---|---|---|
| DP Source | CDSL & NSDL | CDSL | CDSL |
| DP ID | CDSL DP ID: 12086700 | NSDL DP ID: IN304279 | 289-2016 | 96400 |
| Demat Account Annual Maintenance Charges (AMC) | Rs 750 | Zero | ₹250 + GST per year |
| Advance Deposit | No | Zero | No |
| Transaction Charges on Debit (Per ISIN) | — | — | — |
| Demat | Rs 5 per certificate + Rs 35 per Dematerialisation request submitted | ₹12.50 per instruction + GST | ₹150 per certification + courier fees |
| Remat | Rs 30 per request + CDSL actuals | ₹12.50 per instruction + GST | ₹150 per certification + courier fees |
| Pledge Creation | Nil | ₹15 per instruction + GST | ₹20 per ISIN |
| Pledge Creation Confirmation | — | Yes | ₹20 per ISIN |
| Pledge Closure | — | ₹15 per instruction + GST | ₹20 per ISIN |
| Pledge Closure Confirmation | — | Yes | ₹20 per ISIN |
| Pledge Invocation | — | ₹15 per instruction + GST | ₹20 per ISIN |
| Failed Instruction Charges | Nil | ₹100 + GST | ₹13.5 + GST |
| Other Charges | — | Zero | No |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| HDFC Securities |
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| Dhan |
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| Lemonn |
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Frequently Asked Questions
The account opening charges vary significantly: HDFC Securities charges Rs 999, Dhan charges Free, and Lemonn charges Not specified. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: HDFC Securities offers Not specified for equity intraday, Dhan provides ₹20 or 0.03% per executed order, and Lemonn charges ₹20 per executed order. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: HDFC Securities offers 4, Dhan provides 4.6, and Lemonn features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: HDFC Securities has 4 support, Dhan offers 4.3, and Lemonn provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: HDFC Securities with 4.0, Dhan with 4.4, and Lemonn with 4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: HDFC Securities (Yes), Dhan (Yes), and Lemonn (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: HDFC Securities offers user-friendly platforms with educational resources, Dhan provides competitive pricing with intuitive interfaces, and Lemonn combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: HDFC Securities focuses on intuitive design and quick execution, Dhan emphasizes advanced charting and analysis tools, while Lemonn balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
Stock Broker Review
HDFC Securities
