The comparison between ICICI Direct, Dhan, and Upstox highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Icici Direct is known for its user-friendly trading experience and reliability, while Dhan stands out for offering competitive brokerage rates and an advanced mobile trading platform. Upstox provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 99 Lakhs, 982,814, and 23.78 lakh users respectively, reflecting their popularity among investors. Overall, this comparison of ICICI Direct, Dhan, and Upstox helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their offerings. ICICI Direct provides 4 for Overall Rating, while Dhan offers 4.4 and Upstox features 4.5.
| Services / Features | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE, MCX | NSE, BSE |
| Active Clients | 99 Lakhs | 982,814 | 23.78 lakh |
| Broker Overview | ICICI Direct Review | Dhan Review | Upstox Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between ICICI Direct, Dhan, and Upstox reveal significant differences in their offerings. ICICI Direct provides N/A trading and demat account opening, while Dhan offers Free and Upstox features Free.
| Account Opening Charges and AMC | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Trading Account Opening | — | Free | Free |
| Trading AMC | ₹300 per year | Zero | ₹300 |
| Demat Account Opening | — | Free | Free |
| Demat AMC | ₹300 per year | Zero | ₹300 |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their offerings. ICICI Direct provides N/A plans, while Dhan offers No and Upstox features -.
| Brokerage Plans | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Multiple Plans | — | No | - |
| Monthly Plans | — | No | - |
| Yearly Plans | — | No | - |
Brokerage Charges
This comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their brokerage charges. ICICI Direct charges 0.29% brokerage on equity delivery and intraday, 0.022%/0.007% for Prime plans for futures, and ₹49 per lot or ₹9 per lot for the Prime 9,999 plan for options. Dhan charges Zero brokerage on equity delivery and intraday, ₹20 or 0.03% per executed order for futures, and ₹20 per executed order for options. Upstox charges ₹20 brokerage on equity delivery and intraday, ₹20 or 0.1% for futures, and ₹20 for options.
| Brokerage Charges | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Plan Name | - | ||
| Equity Delivery | 0.29% | Zero | ₹20 |
| Equity Intraday | 0.022% or 0.007% | ₹20 or 0.03% per executed order | ₹20 or 0.1% |
| Equity Futures | 0.022%/0.007% for Prime plans | ₹20 or 0.03% per executed order | ₹20 or 0.1% |
| Equity Options | ₹49 per lot or ₹9 per lot for the Prime 9,999 plan | ₹20 per executed order | ₹20 |
| Currency Futures | ₹20 per order | NA | ₹20 or 0.5% |
| Currency Options | ₹20 per order | NA | ₹20 |
| Commodity Futures | |||
| Commodity Options | |||
| Hidden Charges | Zero | Zero | No |
| Call & Trade Charges | ₹50 per order | ₹50 + GST | ₹75 + GST |
| Auto Square Off Charges | ₹50 per order | ₹20 + GST | ₹75 + GST |
| Brokerage Calculator | Dhan Brokerage Calculator |
Transactions Charges
This comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their transactions. ICICI Direct provides NSE: 0.00307% | BSE: 0.00375% for Transaction Charges Equity Delivery, while Dhan offers BSE: 0.00375% NSE: 0.00297% and Upstox features NSE: 0.00297% per trade.
| Transactions Charges | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Equity Delivery | NSE: 0.00307% | BSE: 0.00375% | BSE: 0.00375% NSE: 0.00297% | NSE: 0.00297% per trade |
| Equity Intraday | NSE: 0.00307% | BSE: 0.00375% | BSE: 0.00375% NSE: 0.00297% | NSE: 0.00297% per trade |
| Equity Futures | NSE: 0.00183% | BSE: 0 | NSE: 0.00173% BSE: 0 (Zero) | NSE: 0.00188% |
| Equity Options | NSE: 0.03553% (on premium) | BSE: 0.0325% (on premium) | NSE: 0.03503% (on premium) BSE (Index): 0.0325% (on premium) | NSE: 0.0495% (on premium) |
| Currency Futures | — | NA | NSE: 0.00035% BSE: 0.00045% |
| Currency Options | — | NA | NSE: 0.0311% BSE: 0.001% |
| Commodity | 0.0418% on Premium | NSE: 0.0001% MCX: 0.0021% | 0.05% |
Account Features
These are the notable distinctions in the account features of ICICI Direct, Dhan, and Upstox when compared.
| Account Features | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| 3-in-1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | Yes | No | No |
Trading Platforms
The trading platforms comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their offerings. ICICI Direct, Dhan and Upstox provide web trading platforms and mobile trading platforms.
| Trading Platforms | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | ICICI Direct | Dhan | Upstox |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Zero | Free |
Broker Ratings
The broker ratings comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their offerings. ICICI Direct provides 4.3 for Fees Ratings, while Dhan offers 4.5 and Upstox features 4.3.
| Broker Ratings | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Fees Ratings | 4.3 | 4.5 | 4.3 |
| Trading Brokerage Rating | 4.4 | 4.6 | 4.4 |
| Trading Platform Usability | 4.4 | 4.4 | 4.4 |
| Customer Service Ratings | 4.3 | 4.3 | 4.2 |
| Overall Ratings | 4.3 | 4.4 | 4.3 |
Investment Offerings
This comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their investment offerings. ICICI Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Dhan provides investment offerings in Yes, mutual funds and does not offer trades in currency and commodities and Upstox provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | No | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | Yes | No | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | Yes |
| Other Investment Options | Yes | Yes | Yes |
Customer Support
The comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their Customer Support. ICICI Direct provides Yes, while Dhan offers Yes and Upstox features No.
| Customer Support | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| 24/7 Customer Service | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | — | Yes | No |
| Through Branches | — | Yes | Yes |
| Customer Care Number | 022 3355 1122 | (+91) 9987761000 | 022-41792999 |
| Account Opening Process | Online/Offline | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | — | https://dhan.co/blog/ | https://upstox.com/uplearn/ |
| Head Office Address |
ICICI Venture House, |
Unit No. 2201, 22nd Floor, Gold Medal Avenue, S.V. Road, Beside Patel Petrol Pump, Piramal Nagar, Goregaon West, Mumbai – 400104 |
30th Floor, Sunshine Tower, Senapati Bapat Marg, Dadar (W), Mumbai, Maharashtra 400013 |
| Website | https://www.icicidirect.com/ | https://dhan.co/ | https://upstox.com/ |
Research and Reports
The research and reports comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their offerings.
| Research and Reports | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between ICICI Direct, Dhan, and Upstox reveals significant differences in their demat account charges. ICICI Direct provides NSDL & CDSL for DP Source, while Dhan offers CDSL and Upstox features CDSL.
| Demat Account Charges | ICICI Direct | Dhan | Upstox |
|---|---|---|---|
| DP Source | NSDL & CDSL | CDSL | CDSL |
| DP ID | — | 289-2016 | 81800 |
| Demat Account Annual Maintenance Charges (AMC) | Rs 700 | Zero | Rs 300 |
| Advance Deposit | No | Zero | No |
| Transaction Charges on Debit (Per ISIN) | — | — | — |
| Demat | ₹50 | ₹12.50 per instruction + GST | — |
| Remat | ₹25 + CDSL charges | ₹12.50 per instruction + GST | — |
| Pledge Creation | ₹25 + GST | ₹15 per instruction + GST | ₹20 + GST per scrip |
| Pledge Creation Confirmation | ₹25 + GST | Yes | Yes |
| Pledge Closure | ₹25 + GST | ₹15 per instruction + GST | ₹20 + GST per scrip |
| Pledge Closure Confirmation | ₹25 + GST | Yes | Yes |
| Pledge Invocation | ₹25 + GST | ₹15 per instruction + GST | ₹20 + GST per scrip |
| Failed Instruction Charges | NA | ₹100 + GST | ₹50 per transaction |
| Other Charges | NA | Zero | No |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| ICICI Direct |
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| Dhan |
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| Upstox |
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User Experience: Buying Stocks
ICICI Direct – User Trading Experience
Account Opening Experience: Users benefit from a 3-in-1 integrated banking setup, making fund transfers seamless.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.022% or 0.007%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.3/5.
Market Presence: Around 99 Lakhs active clients use this broker.
Dhan – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4.4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 or 0.03% per executed order, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.3/5.
Market Presence: Around 982,814 active clients use this broker.
Upstox – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4.5/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 or 0.1%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.2/5.
Market Presence: Around 23.78 lakh active clients use this broker.
Frequently Asked Questions
The account opening charges vary significantly: ICICI Direct charges Not specified, Dhan charges Free, and Upstox charges Free. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: ICICI Direct offers 0.022% or 0.007% for equity intraday, Dhan provides ₹20 or 0.03% per executed order, and Upstox charges ₹20 or 0.1%. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: ICICI Direct offers 4, Dhan provides 4.6, and Upstox features 4.5. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: ICICI Direct has 4 support, Dhan offers 4.3, and Upstox provides 4.4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: ICICI Direct with 4.4, Dhan with 4.4, and Upstox with 4.4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: ICICI Direct (Yes), Dhan (Yes), and Upstox (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: ICICI Direct offers user-friendly platforms with educational resources, Dhan provides competitive pricing with intuitive interfaces, and Upstox combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: ICICI Direct focuses on intuitive design and quick execution, Dhan emphasizes advanced charting and analysis tools, while Upstox balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
Stock Broker Review
ICICI Direct
