The comparison between Lemonn, Anand Rathi, and HDFC Securities highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Lemonn is known for its user-friendly trading experience and reliability, while Anand Rathi stands out for offering competitive brokerage rates and an advanced mobile trading platform. Hdfc Securities provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 8.27 Lakhs, 149,849, and 15 Lakhs users respectively, reflecting their popularity among investors. Overall, this comparison of Lemonn, Anand Rathi, and HDFC Securities helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their offerings. Lemonn provides 4 for Overall Rating, while Anand Rathi offers 4 and HDFC Securities features 4.
| Services / Features | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Discount Broker | Full Service Broker | Full Service Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE, MCX | NSE, BSE, MCX |
| Active Clients | 8.27 Lakhs | 149,849 | 15 Lakhs |
| Broker Overview | Lemonn Review | Anand Rathi Review | HDFC Securities Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Lemonn, Anand Rathi, and HDFC Securities reveal significant differences in their offerings. Lemonn provides N/A trading and demat account opening, while Anand Rathi offers N/A and HDFC Securities features Rs 999.
| Account Opening Charges and AMC | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Trading Account Opening | — | — | Rs 999 |
| Trading AMC | — | — | — |
| Demat Account Opening | — | — | Rs 999 |
| Demat AMC | ₹250 + GST per year | — | Rs 750 |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their offerings. Lemonn provides - plans, while Anand Rathi offers - and HDFC Securities features -.
| Brokerage Plans | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Multiple Plans | - | - | - |
| Monthly Plans | - | - | - |
| Yearly Plans | - | - | - |
Brokerage Charges
This comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their brokerage charges. Lemonn charges ₹20 per executed order brokerage on equity delivery and intraday, ₹20 per executed order for futures, and ₹20 per executed order for options. Anand Rathi charges 0.20% brokerage on equity delivery and intraday, 0.02% for futures, and Rs 50 per lot for options. HDFC Securities charges N/A brokerage on equity delivery and intraday, N/A for futures, and N/A for options.
| Brokerage Charges | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Plan Name | - | - | - |
| Equity Delivery | ₹20 per executed order | 0.20% | |
| Equity Intraday | ₹20 per executed order | 0.02% | |
| Equity Futures | ₹20 per executed order | 0.02% | |
| Equity Options | ₹20 per executed order | Rs 50 per lot | |
| Currency Futures | 0.02% | ||
| Currency Options | Rs 20 per lot | ||
| Commodity Futures | 0.02% | ||
| Commodity Options | Rs 100 per lot | ||
| Hidden Charges | No | No | No |
| Call & Trade Charges | ₹50 per ISIN | 50 + GST | 0.025% or min Rs 25 or ceiling of 2.5% of transaction value (Both Buy & Sell) |
| Auto Square Off Charges | ₹50 per ISIN | 50 + GST | 0.025% or min Rs 25 or ceiling of 2.5% of transaction value (Both Buy & Sell) |
| Brokerage Calculator |
Transactions Charges
This comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their transactions. Lemonn provides N/A for Transaction Charges Equity Delivery, while Anand Rathi offers NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) and HDFC Securities features NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side).
| Transactions Charges | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Equity Delivery | — | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) |
| Equity Intraday | — | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (each side) |
| Equity Futures | — | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 |
| Equity Options | — | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) |
| Currency Futures | — | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) |
| Currency Options | — | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) |
| Commodity | — | — | — |
Account Features
These are the notable distinctions in the account features of Lemonn, Anand Rathi, and HDFC Securities when compared.
| Account Features | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| 3-in-1 Account | No | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | No | Yes | Yes |
Trading Platforms
The trading platforms comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their offerings. Lemonn, Anand Rathi and HDFC Securities provide web trading platforms and mobile trading platforms.
| Trading Platforms | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Lemonn | Anand Rathi | HDFC Securities |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Nil | Nil |
Broker Ratings
The broker ratings comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their offerings. Lemonn provides 4 for Fees Ratings, while Anand Rathi offers 4.2 and HDFC Securities features 4.3.
| Broker Ratings | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Fees Ratings | 4 | 4.2 | 4.3 |
| Trading Brokerage Rating | 4 | 4.2 | 3.9 |
| Trading Platform Usability | 4 | 4 | 4.0 |
| Customer Service Ratings | 4 | 3.9 | 4.3 |
| Overall Ratings | 4 | 4 | 4.2 |
Investment Offerings
This comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their investment offerings. Lemonn provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Anand Rathi provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and HDFC Securities provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | Yes | Yes | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | No | Yes | Yes |
| Other Investment Options | Yes | Yes | Yes |
Customer Support
The comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their Customer Support. Lemonn provides No, while Anand Rathi offers No and HDFC Securities features Yes.
| Customer Support | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| 24/7 Customer Service | No | No | Yes |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | 1800 420 1004 | Yes |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | +918035769929 | 0291 666 1001 | 022-6246 5555 |
| Account Opening Process | Online | Online/Offline | Online/Offline |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | — | — | — |
| Head Office Address |
Galaxy, Unit No. 603, A Wing, Everest Grand, Mahakali Caves Road, Opp. Ahura Centre, Andheri East, Chakala Midc, Mumbai, Maharashtra – 400093 |
Express Zone A Wing 10th Floor, Western Express Highway, Goregaon East, Mumbai – 400063 |
HDFC Securities Limited, |
| Website | https://lemonn.co.in/ | https://anandrathi.com/ | https://www.hdfcsec.com/ |
Research and Reports
The research and reports comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their offerings.
| Research and Reports | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Lemonn, Anand Rathi, and HDFC Securities reveals significant differences in their demat account charges. Lemonn provides CDSL for DP Source, while Anand Rathi offers CDSL & NSDL and HDFC Securities features CDSL & NSDL.
| Demat Account Charges | Lemonn | Anand Rathi | HDFC Securities |
|---|---|---|---|
| DP Source | CDSL | CDSL & NSDL | CDSL & NSDL |
| DP ID | 96400 | 437-2019 | CDSL DP ID: 12086700 | NSDL DP ID: IN304279 |
| Demat Account Annual Maintenance Charges (AMC) | ₹250 + GST per year | — | Rs 750 |
| Advance Deposit | No | No | No |
| Transaction Charges on Debit (Per ISIN) | — | Rs 15 Per ISIN [For POA clients]; Rs 25 Per ISIN [For Non POA clients] | — |
| Demat | ₹150 per certification + courier fees | Rs 3 per certificate + Rs 35 per request | Rs 5 per certificate + Rs 35 per Dematerialisation request submitted |
| Remat | ₹150 per certification + courier fees | Rs 15 for every 100 securities or a Flat fee of Rs 15 per certificate | Rs 30 per request + CDSL actuals |
| Pledge Creation | ₹20 per ISIN | 0.01% of value or min Rs 50 per request | Nil |
| Pledge Creation Confirmation | ₹20 per ISIN | Nil | — |
| Pledge Closure | ₹20 per ISIN | 0.01% of value or min Rs 50 per request | — |
| Pledge Closure Confirmation | ₹20 per ISIN | Nil | — |
| Pledge Invocation | ₹20 per ISIN | 0.01% of value or min Rs 50 per request | — |
| Failed Instruction Charges | ₹13.5 + GST | Rs 25 per Instruction | Nil |
| Other Charges | No | — | — |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Lemonn |
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| Anand Rathi |
|
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| HDFC Securities |
|
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User Experience: Buying Stocks
Lemonn – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 per executed order, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4/5.
Market Presence: Around 8.27 Lakhs active clients use this broker.
Anand Rathi – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.02%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 3.9/5.
Market Presence: Around 149,849 active clients use this broker.
HDFC Securities – User Trading Experience
Account Opening Experience: Users benefit from a 3-in-1 integrated banking setup, making fund transfers seamless.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is competitive, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.3/5.
Market Presence: Around 15 Lakhs active clients use this broker.
Frequently Asked Questions
The account opening charges vary significantly: Lemonn charges Not specified, Anand Rathi charges Not specified, and HDFC Securities charges Rs 999. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Lemonn offers ₹20 per executed order for equity intraday, Anand Rathi provides 0.02%, and HDFC Securities charges Not specified. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Lemonn offers 4, Anand Rathi provides 4, and HDFC Securities features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Lemonn has 4 support, Anand Rathi offers 4, and HDFC Securities provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Lemonn with 4, Anand Rathi with 4, and HDFC Securities with 4.0. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Lemonn (Yes), Anand Rathi (Yes), and HDFC Securities (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Lemonn offers user-friendly platforms with educational resources, Anand Rathi provides competitive pricing with intuitive interfaces, and HDFC Securities combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Lemonn focuses on intuitive design and quick execution, Anand Rathi emphasizes advanced charting and analysis tools, while HDFC Securities balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
Stock Broker Review
Lemonn
Anand Rathi
