The comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Lemonn is known for its user-friendly trading experience and reliability, while Mirae Asset Sharekhan stands out for offering competitive brokerage rates and an advanced mobile trading platform. Axis Direct provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 8.27 Lakhs, 31 lakh, and 4.4 lakh users respectively, reflecting their popularity among investors. Overall, this comparison of Lemonn, Mirae Asset Sharekhan, and Axis Direct helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their offerings. Lemonn provides 4 for Overall Rating, while Mirae Asset Sharekhan offers 4 and Axis Direct features 4.
| Services / Features | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Discount Broker | Full Service Broker | Full Service Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE, MCX | NSE, BSE, MCX |
| Active Clients | 8.27 Lakhs | 31 lakh | 4.4 lakh |
| Broker Overview | Lemonn Review | Mirae Asset Sharekhan Review | Axis Direct Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveal significant differences in their offerings. Lemonn provides N/A trading and demat account opening, while Mirae Asset Sharekhan offers N/A and Axis Direct features Free.
| Account Opening Charges and AMC | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Trading Account Opening | — | — | Free |
| Trading AMC | — | — | ₹ 790 |
| Demat Account Opening | — | — | Zero |
| Demat AMC | ₹250 + GST per year | ₹400 | ₹ 790 |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their offerings. Lemonn provides - plans, while Mirae Asset Sharekhan offers - and Axis Direct features -.
| Brokerage Plans | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Multiple Plans | - | - | - |
| Monthly Plans | - | - | - |
| Yearly Plans | - | - | - |
Brokerage Charges
This comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their brokerage charges. Lemonn charges ₹20 per executed order brokerage on equity delivery and intraday, ₹20 per executed order for futures, and ₹20 per executed order for options. Mirae Asset Sharekhan charges 0.30% on trade price or minimum 1 paisa per share brokerage on equity delivery and intraday, 0.02% per transaction value (each side) for futures, and ₹39 per lot (each side) for options. Axis Direct charges N/A brokerage on equity delivery and intraday, N/A for futures, and N/A for options.
| Brokerage Charges | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Plan Name | - | - | - |
| Equity Delivery | ₹20 per executed order | 0.30% on trade price or minimum 1 paisa per share | |
| Equity Intraday | ₹20 per executed order | 0.02% on trade price or minimum 1 paisa per share | |
| Equity Futures | ₹20 per executed order | 0.02% per transaction value (each side) | |
| Equity Options | ₹20 per executed order | ₹39 per lot (each side) | |
| Currency Futures | 0.02% per transaction value (each side) | ||
| Currency Options | ₹5 per lot (each side) | ||
| Commodity Futures | 0.10% (one side) | ||
| Commodity Options | 1% on premium or ₹150, whichever is higher | ||
| Hidden Charges | No | No | No |
| Call & Trade Charges | ₹50 per ISIN | NA | ₹20 |
| Auto Square Off Charges | ₹50 per ISIN | ₹50 per order | ₹20 per lot |
| Brokerage Calculator |
Transactions Charges
This comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their transactions. Lemonn provides N/A for Transaction Charges Equity Delivery, while Mirae Asset Sharekhan offers NSE: 0.00297% | 0.00375% and Axis Direct features NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side).
| Transactions Charges | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Equity Delivery | — | NSE: 0.00297% | 0.00375% | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) |
| Equity Intraday | — | NSE: 0.00297% | 0.00375% | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) |
| Equity Futures | — | NSE: 0.00173% | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 |
| Equity Options | — | NSE: 0.03503% on Premium | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) |
| Currency Futures | — | NSE: 0.00035% | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) |
| Currency Options | — | NSE: 0.0311% | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) |
| Commodity | — | 0.0418% | — |
Account Features
These are the notable distinctions in the account features of Lemonn, Mirae Asset Sharekhan, and Axis Direct when compared.
| Account Features | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| 3-in-1 Account | No | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | No | Yes | Yes |
Trading Platforms
The trading platforms comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their offerings. Lemonn, Mirae Asset Sharekhan and Axis Direct provide web trading platforms and mobile trading platforms.
| Trading Platforms | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Lemonn | Sharekhan | Axis Direct |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Sharekhan IOS App | Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Nil | Nil |
Broker Ratings
The broker ratings comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their offerings. Lemonn provides 4 for Fees Ratings, while Mirae Asset Sharekhan offers 4.3 and Axis Direct features 4.2.
| Broker Ratings | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Fees Ratings | 4 | 4.3 | 4.2 |
| Trading Brokerage Rating | 4 | 4.3 | 4.0 |
| Trading Platform Usability | 4 | 4,3 | 4.2 |
| Customer Service Ratings | 4 | 4.2 | 4.1 |
| Overall Ratings | 4 | 4.3 | 4.2 |
Investment Offerings
This comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their investment offerings. Lemonn provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Mirae Asset Sharekhan provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and Axis Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | Yes | Yes | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | No | Yes | Yes |
| Other Investment Options | Yes | Yes | Yes |
Customer Support
The comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their Customer Support. Lemonn provides No, while Mirae Asset Sharekhan offers Yes and Axis Direct features Yes.
| Customer Support | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| 24/7 Customer Service | No | Yes | Yes |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | - | Yes |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | +918035769929 | 02241683500 | 022-40508080 |
| Account Opening Process | Online | Online/Paperless | Online/Offline |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | — | https://www.sharekhan.com/learn-and-grow | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | Galaxy, Unit No. 603, A Wing, Everest Grand, Mahakali Caves Road, Opp. Ahura Centre, Andheri East, Chakala Midc, Mumbai, Maharashtra – 400093 | Sharekhan Limited, 1st Floor, Tower No. 3, Equinox Business Park, LBS Marg, Off BKC, Kurla (West), Mumbai 400 070, Maharashtra, India. | Unit 002 A, Building – A, Agastya Corporate Park, Piramal Realty, Kamani Junction, Kurla West, Mumbai – 400 070 |
| Website | https://lemonn.co.in/ | https://www.sharekhan.com/ | https://simplehai.axisdirect.in/ |
Research and Reports
The research and reports comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their offerings.
| Research and Reports | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Lemonn, Mirae Asset Sharekhan, and Axis Direct reveals significant differences in their demat account charges. Lemonn provides CDSL for DP Source, while Mirae Asset Sharekhan offers NSDL & CDSL and Axis Direct features CDSL & NSDL.
| Demat Account Charges | Lemonn | Mirae Asset Sharekhan | Axis Direct |
|---|---|---|---|
| DP Source | CDSL | NSDL & CDSL | CDSL & NSDL |
| DP ID | 96400 | NSDL - 300513 | CDSL - 12036000 | NSDL - 300484 | CDSL - 12049200 |
| Demat Account Annual Maintenance Charges (AMC) | ₹250 + GST per year | ₹ 400 | Rs 750 per year |
| Advance Deposit | No | No | No |
| Transaction Charges on Debit (Per ISIN) | — | - | — |
| Demat | ₹150 per certification + courier fees | ₹ 5 per share certificate (minimum ₹ 50 per request) | Rs 5 per certificate subject to minimum of Rs 50 per request, whichever is higher |
| Remat | ₹150 per certification + courier fees | ₹ 50 per certificate or ₹ 50 for every hundred securities | Rs 20 for every 100 securities or part thereof or Rs 50 per request whichever is higher |
| Pledge Creation | ₹20 per ISIN | ₹ 20 per transaction | Rs 50 per instruction |
| Pledge Creation Confirmation | ₹20 per ISIN | NA | Nil |
| Pledge Closure | ₹20 per ISIN | ₹ 20 per transaction | Rs 50 per instruction |
| Pledge Closure Confirmation | ₹20 per ISIN | NA | Nil |
| Pledge Invocation | ₹20 per ISIN | ₹ 20 per transaction | Rs 50 per instruction |
| Failed Instruction Charges | ₹13.5 + GST | - | Rs 10 per Instruction |
| Other Charges | No | - | — |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Lemonn |
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| Mirae Asset Sharekhan |
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| Axis Direct |
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User Experience: Buying Stocks
Lemonn – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 per executed order, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4/5.
Market Presence: Around 8.27 Lakhs active clients use this broker.
Mirae Asset Sharekhan – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.02% on trade price or minimum 1 paisa per share, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.2/5.
Market Presence: Around 31 lakh active clients use this broker.
Axis Direct – User Trading Experience
Account Opening Experience: Users benefit from a 3-in-1 integrated banking setup, making fund transfers seamless.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is competitive, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.1/5.
Market Presence: Around 4.4 lakh active clients use this broker.
Frequently Asked Questions
The account opening charges vary significantly: Lemonn charges Not specified, Mirae Asset Sharekhan charges Not specified, and Axis Direct charges Free. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Lemonn offers ₹20 per executed order for equity intraday, Mirae Asset Sharekhan provides 0.02% on trade price or minimum 1 paisa per share, and Axis Direct charges Not specified. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Lemonn offers 4, Mirae Asset Sharekhan provides 4, and Axis Direct features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Lemonn has 4 support, Mirae Asset Sharekhan offers 4, and Axis Direct provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Lemonn with 4, Mirae Asset Sharekhan with 4,3, and Axis Direct with 4.2. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Lemonn (Yes), Mirae Asset Sharekhan (Yes), and Axis Direct (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Lemonn offers user-friendly platforms with educational resources, Mirae Asset Sharekhan provides competitive pricing with intuitive interfaces, and Axis Direct combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Lemonn focuses on intuitive design and quick execution, Mirae Asset Sharekhan emphasizes advanced charting and analysis tools, while Axis Direct balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
Stock Broker Review
Lemonn
Mirae Asset Sharekhan
