The comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Mirae Asset Sharekhan is known for its user-friendly trading experience and reliability, while Icici Direct stands out for offering competitive brokerage rates and an advanced mobile trading platform. Rupeezy provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 31 lakh, 99 Lakhs, and 32000 users respectively, reflecting their popularity among investors. Overall, this comparison of Mirae Asset Sharekhan, ICICI Direct, and Rupeezy helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their offerings. Mirae Asset Sharekhan provides 4 for Overall Rating, while ICICI Direct offers 4 and Rupeezy features 4.
| Services / Features | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE | NSE, BSE |
| Active Clients | 31 lakh | 99 Lakhs | 32000 |
| Broker Overview | Mirae Asset Sharekhan Review | ICICI Direct Review | Rupeezy Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveal significant differences in their offerings. Mirae Asset Sharekhan provides N/A trading and demat account opening, while ICICI Direct offers N/A and Rupeezy features Zero.
| Account Opening Charges and AMC | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Trading Account Opening | — | — | Zero |
| Trading AMC | — | ₹300 per year | — |
| Demat Account Opening | — | — | — |
| Demat AMC | ₹400 | ₹300 per year | ₹25 + GST Monthly |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their offerings. Mirae Asset Sharekhan provides - plans, while ICICI Direct offers N/A and Rupeezy features No.
| Brokerage Plans | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Multiple Plans | - | — | No |
| Monthly Plans | - | — | No |
| Yearly Plans | - | — | No |
Brokerage Charges
This comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their brokerage charges. Mirae Asset Sharekhan charges 0.30% on trade price or minimum 1 paisa per share brokerage on equity delivery and intraday, 0.02% per transaction value (each side) for futures, and ₹39 per lot (each side) for options. ICICI Direct charges 0.29% brokerage on equity delivery and intraday, 0.022%/0.007% for Prime plans for futures, and ₹49 per lot or ₹9 per lot for the Prime 9,999 plan for options. Rupeezy charges 0.1% brokerage on equity delivery and intraday, ₹20 / order for futures, and ₹20 / order for options.
| Brokerage Charges | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Plan Name | - | - | |
| Equity Delivery | 0.30% on trade price or minimum 1 paisa per share | 0.29% | 0.1% |
| Equity Intraday | 0.02% on trade price or minimum 1 paisa per share | 0.022% or 0.007% | ₹20 or 0.1% |
| Equity Futures | 0.02% per transaction value (each side) | 0.022%/0.007% for Prime plans | ₹20 / order |
| Equity Options | ₹39 per lot (each side) | ₹49 per lot or ₹9 per lot for the Prime 9,999 plan | ₹20 / order |
| Currency Futures | 0.02% per transaction value (each side) | ₹20 per order | 0.1% buy & sell |
| Currency Options | ₹5 per lot (each side) | ₹20 per order | ₹20 or 0.1% (lower) |
| Commodity Futures | 0.10% (one side) | ₹20 / order | |
| Commodity Options | 1% on premium or ₹150, whichever is higher | ₹20 / order | |
| Hidden Charges | No | Zero | No |
| Call & Trade Charges | NA | ₹50 per order | ₹25 per order + GST |
| Auto Square Off Charges | ₹50 per order | ₹50 per order | ₹25 per order + GST |
| Brokerage Calculator |
Transactions Charges
This comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their transactions. Mirae Asset Sharekhan provides NSE: 0.00297% | 0.00375% for Transaction Charges Equity Delivery, while ICICI Direct offers NSE: 0.00307% | BSE: 0.00375% and Rupeezy features NSE: 0.00297% | BSE: 0.00375%.
| Transactions Charges | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Equity Delivery | NSE: 0.00297% | 0.00375% | NSE: 0.00307% | BSE: 0.00375% | NSE: 0.00297% | BSE: 0.00375% |
| Equity Intraday | NSE: 0.00297% | 0.00375% | NSE: 0.00307% | BSE: 0.00375% | NSE: 0.00297% | BSE: 0.00375% |
| Equity Futures | NSE: 0.00173% | NSE: 0.00183% | BSE: 0 | NSE: 0.0019% | BSE: 0 |
| Equity Options | NSE: 0.03503% on Premium | NSE: 0.03553% (on premium) | BSE: 0.0325% (on premium) | NSE: 0.03503% (premium) | BSE: 0.0325% (premium) |
| Currency Futures | NSE: 0.00035% | — | NSE: 0.00297% | BSE: 0.00375% |
| Currency Options | NSE: 0.0311% | — | NSE: 0.00297% | BSE: 0.00375% |
| Commodity | 0.0418% | 0.0418% on Premium | Exchange: 0.0418% |
Account Features
These are the notable distinctions in the account features of Mirae Asset Sharekhan, ICICI Direct, and Rupeezy when compared.
| Account Features | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| 3-in-1 Account | No | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | Yes |
| NRI Trading | Yes | Yes | Yes |
Trading Platforms
The trading platforms comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their offerings. Mirae Asset Sharekhan, ICICI Direct and Rupeezy provide web trading platforms and mobile trading platforms.
| Trading Platforms | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Sharekhan | ICICI Direct | Rupeezy |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Sharekhan IOS App | Download | |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Nil | Nil |
Broker Ratings
The broker ratings comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their offerings. Mirae Asset Sharekhan provides 4.3 for Fees Ratings, while ICICI Direct offers 4.3 and Rupeezy features 4.
| Broker Ratings | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Fees Ratings | 4.3 | 4.3 | 4 |
| Trading Brokerage Rating | 4.3 | 4.4 | 4 |
| Trading Platform Usability | 4,3 | 4.4 | 4 |
| Customer Service Ratings | 4.2 | 4.3 | 4 |
| Overall Ratings | 4.3 | 4.3 | 4 |
Investment Offerings
This comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their investment offerings. Mirae Asset Sharekhan provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while ICICI Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and Rupeezy provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | Yes | No |
| Insurance | No | Yes | No |
| Forex | Yes | Yes | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | Yes | No |
| Other Investment Options | Yes | Yes | Yes |
Customer Support
The comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their Customer Support. Mirae Asset Sharekhan provides Yes, while ICICI Direct offers Yes and Rupeezy features No.
| Customer Support | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| 24/7 Customer Service | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | - | — | No |
| Through Branches | Yes | — | Yes |
| Customer Care Number | 02241683500 | 022 3355 1122 | 07556693322 |
| Account Opening Process | Online/Paperless | Online/Offline | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | https://www.sharekhan.com/learn-and-grow | — | https://rupeezy.in/blog |
| Head Office Address | Sharekhan Limited, 1st Floor, Tower No. 3, Equinox Business Park, LBS Marg, Off BKC, Kurla (West), Mumbai 400 070, Maharashtra, India. | ICICI Venture House, | Astha Credit & Securities Pvt Ltd F-01,138/42, Usha Preet, Malviya Nagar, Bhopal (MP) 462003 |
| Website | https://www.sharekhan.com/ | https://www.icicidirect.com/ | https://rupeezy.in/ |
Research and Reports
The research and reports comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their offerings.
| Research and Reports | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Mirae Asset Sharekhan, ICICI Direct, and Rupeezy reveals significant differences in their demat account charges. Mirae Asset Sharekhan provides NSDL & CDSL for DP Source, while ICICI Direct offers NSDL & CDSL and Rupeezy features NSDL & CDSL.
| Demat Account Charges | Mirae Asset Sharekhan | ICICI Direct | Rupeezy |
|---|---|---|---|
| DP Source | NSDL & CDSL | NSDL & CDSL | NSDL & CDSL |
| DP ID | NSDL - 300513 | CDSL - 12036000 | — | NSDL-IN303420 | CDSL-94500 |
| Demat Account Annual Maintenance Charges (AMC) | ₹ 400 | Rs 700 | Rs 300 per year |
| Advance Deposit | No | No | No |
| Transaction Charges on Debit (Per ISIN) | - | — | — |
| Demat | ₹ 5 per share certificate (minimum ₹ 50 per request) | ₹50 | — |
| Remat | ₹ 50 per certificate or ₹ 50 for every hundred securities | ₹25 + CDSL charges | — |
| Pledge Creation | ₹ 20 per transaction | ₹25 + GST | ₹25 + GST |
| Pledge Creation Confirmation | NA | ₹25 + GST | ₹25 + GST |
| Pledge Closure | ₹ 20 per transaction | ₹25 + GST | ₹25 + GST |
| Pledge Closure Confirmation | NA | ₹25 + GST | ₹25 + GST |
| Pledge Invocation | ₹ 20 per transaction | ₹25 + GST | ₹25 + GST |
| Failed Instruction Charges | - | NA | Nil |
| Other Charges | - | NA | Nil |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Mirae Asset Sharekhan |
|
|
| ICICI Direct |
|
|
| Rupeezy |
|
|
User Experience: Buying Stocks
Mirae Asset Sharekhan – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.02% on trade price or minimum 1 paisa per share, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.2/5.
Market Presence: Around 31 lakh active clients use this broker.
ICICI Direct – User Trading Experience
Account Opening Experience: Users benefit from a 3-in-1 integrated banking setup, making fund transfers seamless.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.022% or 0.007%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.3/5.
Market Presence: Around 99 Lakhs active clients use this broker.
Rupeezy – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 or 0.1%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4/5.
Market Presence: Around 32000 active clients use this broker.
Frequently Asked Questions
The account opening charges vary significantly: Mirae Asset Sharekhan charges Not specified, ICICI Direct charges Not specified, and Rupeezy charges Zero. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Mirae Asset Sharekhan offers 0.02% on trade price or minimum 1 paisa per share for equity intraday, ICICI Direct provides 0.022% or 0.007%, and Rupeezy charges ₹20 or 0.1%. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Mirae Asset Sharekhan offers 4, ICICI Direct provides 4, and Rupeezy features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Mirae Asset Sharekhan has 4 support, ICICI Direct offers 4, and Rupeezy provides 3. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Mirae Asset Sharekhan with 4,3, ICICI Direct with 4.4, and Rupeezy with 4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Mirae Asset Sharekhan (Yes), ICICI Direct (Yes), and Rupeezy (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Mirae Asset Sharekhan offers user-friendly platforms with educational resources, ICICI Direct provides competitive pricing with intuitive interfaces, and Rupeezy combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Mirae Asset Sharekhan focuses on intuitive design and quick execution, ICICI Direct emphasizes advanced charting and analysis tools, while Rupeezy balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
Stock Broker Review
Mirae Asset Sharekhan
ICICI Direct
