The comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Mirae Asset Sharekhan is known for its user-friendly trading experience and reliability, while Lemonn stands out for offering competitive brokerage rates and an advanced mobile trading platform. Icici Direct provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 31 lakh, 8.27 Lakhs, and 99 Lakhs users respectively, reflecting their popularity among investors. Overall, this comparison of Mirae Asset Sharekhan, Lemonn, and ICICI Direct helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their offerings. Mirae Asset Sharekhan provides 4 for Overall Rating, while Lemonn offers 4 and ICICI Direct features 4.
| Services / Features | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Full Service Broker | Discount Broker | Full Service Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE | NSE, BSE |
| Active Clients | 31 lakh | 8.27 Lakhs | 99 Lakhs |
| Broker Overview | Mirae Asset Sharekhan Review | Lemonn Review | ICICI Direct Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveal significant differences in their offerings. Mirae Asset Sharekhan provides N/A trading and demat account opening, while Lemonn offers N/A and ICICI Direct features N/A.
| Account Opening Charges and AMC | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Trading Account Opening | — | — | — |
| Trading AMC | — | — | ₹300 per year |
| Demat Account Opening | — | — | — |
| Demat AMC | ₹400 | ₹250 + GST per year | ₹300 per year |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their offerings. Mirae Asset Sharekhan provides - plans, while Lemonn offers - and ICICI Direct features N/A.
| Brokerage Plans | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Multiple Plans | - | - | — |
| Monthly Plans | - | - | — |
| Yearly Plans | - | - | — |
Brokerage Charges
This comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their brokerage charges. Mirae Asset Sharekhan charges 0.30% on trade price or minimum 1 paisa per share brokerage on equity delivery and intraday, 0.02% per transaction value (each side) for futures, and ₹39 per lot (each side) for options. Lemonn charges ₹20 per executed order brokerage on equity delivery and intraday, ₹20 per executed order for futures, and ₹20 per executed order for options. ICICI Direct charges 0.29% brokerage on equity delivery and intraday, 0.022%/0.007% for Prime plans for futures, and ₹49 per lot or ₹9 per lot for the Prime 9,999 plan for options.
| Brokerage Charges | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Plan Name | - | - | |
| Equity Delivery | 0.30% on trade price or minimum 1 paisa per share | ₹20 per executed order | 0.29% |
| Equity Intraday | 0.02% on trade price or minimum 1 paisa per share | ₹20 per executed order | 0.022% or 0.007% |
| Equity Futures | 0.02% per transaction value (each side) | ₹20 per executed order | 0.022%/0.007% for Prime plans |
| Equity Options | ₹39 per lot (each side) | ₹20 per executed order | ₹49 per lot or ₹9 per lot for the Prime 9,999 plan |
| Currency Futures | 0.02% per transaction value (each side) | ₹20 per order | |
| Currency Options | ₹5 per lot (each side) | ₹20 per order | |
| Commodity Futures | 0.10% (one side) | ||
| Commodity Options | 1% on premium or ₹150, whichever is higher | ||
| Hidden Charges | No | No | Zero |
| Call & Trade Charges | NA | ₹50 per ISIN | ₹50 per order |
| Auto Square Off Charges | ₹50 per order | ₹50 per ISIN | ₹50 per order |
| Brokerage Calculator |
Transactions Charges
This comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their transactions. Mirae Asset Sharekhan provides NSE: 0.00297% | 0.00375% for Transaction Charges Equity Delivery, while Lemonn offers N/A and ICICI Direct features NSE: 0.00307% | BSE: 0.00375%.
| Transactions Charges | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Equity Delivery | NSE: 0.00297% | 0.00375% | — | NSE: 0.00307% | BSE: 0.00375% |
| Equity Intraday | NSE: 0.00297% | 0.00375% | — | NSE: 0.00307% | BSE: 0.00375% |
| Equity Futures | NSE: 0.00173% | — | NSE: 0.00183% | BSE: 0 |
| Equity Options | NSE: 0.03503% on Premium | — | NSE: 0.03553% (on premium) | BSE: 0.0325% (on premium) |
| Currency Futures | NSE: 0.00035% | — | — |
| Currency Options | NSE: 0.0311% | — | — |
| Commodity | 0.0418% | — | 0.0418% on Premium |
Account Features
These are the notable distinctions in the account features of Mirae Asset Sharekhan, Lemonn, and ICICI Direct when compared.
| Account Features | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| 3-in-1 Account | No | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | Yes | No | Yes |
Trading Platforms
The trading platforms comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their offerings. Mirae Asset Sharekhan, Lemonn and ICICI Direct provide web trading platforms and mobile trading platforms.
| Trading Platforms | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Sharekhan | Lemonn | ICICI Direct |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Sharekhan IOS App | Download | |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Nil | Nil | Nil |
Broker Ratings
The broker ratings comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their offerings. Mirae Asset Sharekhan provides 4.3 for Fees Ratings, while Lemonn offers 4 and ICICI Direct features 4.3.
| Broker Ratings | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Fees Ratings | 4.3 | 4 | 4.3 |
| Trading Brokerage Rating | 4.3 | 4 | 4.4 |
| Trading Platform Usability | 4,3 | 4 | 4.4 |
| Customer Service Ratings | 4.2 | 4 | 4.3 |
| Overall Ratings | 4.3 | 4 | 4.3 |
Investment Offerings
This comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their investment offerings. Mirae Asset Sharekhan provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Lemonn provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and ICICI Direct provides investment offerings in Yes, mutual funds and offers trades in currency and commodities.
| Investment Offerings | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | Yes | Yes | Yes |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | Yes |
| Other Investment Options | Yes | Yes | Yes |
Customer Support
The comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their Customer Support. Mirae Asset Sharekhan provides Yes, while Lemonn offers No and ICICI Direct features Yes.
| Customer Support | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| 24/7 Customer Service | Yes | No | Yes |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | - | No | — |
| Through Branches | Yes | Yes | — |
| Customer Care Number | 02241683500 | +918035769929 | 022 3355 1122 |
| Account Opening Process | Online/Paperless | Online | Online/Offline |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | https://www.sharekhan.com/learn-and-grow | — | — |
| Head Office Address |
Sharekhan Limited, 1st Floor, Tower No. 3, Equinox Business Park, LBS Marg, Off BKC, Kurla (West), Mumbai 400 070, Maharashtra, India. |
Galaxy, Unit No. 603, A Wing, Everest Grand, Mahakali Caves Road, Opp. Ahura Centre, Andheri East, Chakala Midc, Mumbai, Maharashtra – 400093 |
ICICI Venture House, |
| Website | https://www.sharekhan.com/ | https://lemonn.co.in/ | https://www.icicidirect.com/ |
Research and Reports
The research and reports comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their offerings.
| Research and Reports | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Mirae Asset Sharekhan, Lemonn, and ICICI Direct reveals significant differences in their demat account charges. Mirae Asset Sharekhan provides NSDL & CDSL for DP Source, while Lemonn offers CDSL and ICICI Direct features NSDL & CDSL.
| Demat Account Charges | Mirae Asset Sharekhan | Lemonn | ICICI Direct |
|---|---|---|---|
| DP Source | NSDL & CDSL | CDSL | NSDL & CDSL |
| DP ID | NSDL - 300513 | CDSL - 12036000 | 96400 | — |
| Demat Account Annual Maintenance Charges (AMC) | ₹ 400 | ₹250 + GST per year | Rs 700 |
| Advance Deposit | No | No | No |
| Transaction Charges on Debit (Per ISIN) | - | — | — |
| Demat | ₹ 5 per share certificate (minimum ₹ 50 per request) | ₹150 per certification + courier fees | ₹50 |
| Remat | ₹ 50 per certificate or ₹ 50 for every hundred securities | ₹150 per certification + courier fees | ₹25 + CDSL charges |
| Pledge Creation | ₹ 20 per transaction | ₹20 per ISIN | ₹25 + GST |
| Pledge Creation Confirmation | NA | ₹20 per ISIN | ₹25 + GST |
| Pledge Closure | ₹ 20 per transaction | ₹20 per ISIN | ₹25 + GST |
| Pledge Closure Confirmation | NA | ₹20 per ISIN | ₹25 + GST |
| Pledge Invocation | ₹ 20 per transaction | ₹20 per ISIN | ₹25 + GST |
| Failed Instruction Charges | - | ₹13.5 + GST | NA |
| Other Charges | - | No | NA |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Mirae Asset Sharekhan |
|
|
| Lemonn |
|
|
| ICICI Direct |
|
|
User Experience: Buying Stocks
Mirae Asset Sharekhan – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.02% on trade price or minimum 1 paisa per share, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.2/5.
Market Presence: Around 31 lakh active clients use this broker.
Lemonn – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 per executed order, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4/5.
Market Presence: Around 8.27 Lakhs active clients use this broker.
ICICI Direct – User Trading Experience
Account Opening Experience: Users benefit from a 3-in-1 integrated banking setup, making fund transfers seamless.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is 0.022% or 0.007%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.3/5.
Market Presence: Around 99 Lakhs active clients use this broker.
Frequently Asked Questions
The account opening charges vary significantly: Mirae Asset Sharekhan charges Not specified, Lemonn charges Not specified, and ICICI Direct charges Not specified. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Mirae Asset Sharekhan offers 0.02% on trade price or minimum 1 paisa per share for equity intraday, Lemonn provides ₹20 per executed order, and ICICI Direct charges 0.022% or 0.007%. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Mirae Asset Sharekhan offers 4, Lemonn provides 4, and ICICI Direct features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Mirae Asset Sharekhan has 4 support, Lemonn offers 4, and ICICI Direct provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Mirae Asset Sharekhan with 4,3, Lemonn with 4, and ICICI Direct with 4.4. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Mirae Asset Sharekhan (Yes), Lemonn (Yes), and ICICI Direct (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Mirae Asset Sharekhan offers user-friendly platforms with educational resources, Lemonn provides competitive pricing with intuitive interfaces, and ICICI Direct combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Mirae Asset Sharekhan focuses on intuitive design and quick execution, Lemonn emphasizes advanced charting and analysis tools, while ICICI Direct balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
Stock Broker Review
Mirae Asset Sharekhan
Lemonn
