The comparison between Upstox, Zerodha, and Groww highlights the major differences in their services and features, including overall ratings, brokerage charges, trading platforms, investment offerings, and customer service quality. Upstox is known for its user-friendly trading experience and reliability, while Zerodha stands out for offering competitive brokerage rates and an advanced mobile trading platform. Groww provides an excellent balance of technology, research tools, and responsive customer support. In terms of active clients, the brokers report approximately 23.78 lakh, 796 lakhs, and 1.2 Cr users respectively, reflecting their popularity among investors. Overall, this comparison of Upstox, Zerodha, and Groww helps traders and investors choose the most suitable broker based on features, pricing, and platform performance.
Services / Features
The services/features comparison between Upstox, Zerodha, and Groww reveals significant differences in their offerings. Upstox provides 4.5 for Overall Rating, while Zerodha offers 4 and Groww features 4.
| Services / Features | Upstox | Zerodha | Groww |
|---|---|---|---|
| Overall Rating | ★★★★★ | ★★★★★ | ★★★★★ |
| Brokerage Charges | ★★★★★ | ★★★★★ | ★★★★★ |
| Trading Platform | ★★★★★ | ★★★★★ | ★★★★★ |
| Investments Offering | ★★★★★ | ★★★★★ | ★★★★★ |
| Customer Service | ★★★★★ | ★★★★★ | ★★★★★ |
| Broker Type | Discount Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE, MCX | NSE, BSE, MCX |
| Active Clients | 23.78 lakh | 796 lakhs | 1.2 Cr |
| Broker Overview | Upstox Review | Zerodha | Groww Review |
Account Opening Charges and AMC
The account opening charges and AMC comparison between Upstox, Zerodha, and Groww reveal significant differences in their offerings. Upstox provides Free trading and demat account opening, while Zerodha offers N/A and Groww features Free.
| Account Opening Charges and AMC | Upstox | Zerodha | Groww |
|---|---|---|---|
| Trading Account Opening | Free | — | Free |
| Trading AMC | ₹300 | ₹300 | Free |
| Demat Account Opening | Free | — | Free |
| Demat AMC | ₹300 | ₹300 | Free |
| Provide DP Service | Yes | Yes | Yes |
Brokerage Plans
The brokerage plans comparison between Upstox, Zerodha, and Groww reveals significant differences in their offerings. Upstox provides - plans, while Zerodha offers No and Groww features No.
| Brokerage Plans | Upstox | Zerodha | Groww |
|---|---|---|---|
| Multiple Plans | - | No | No |
| Monthly Plans | - | No | No |
| Yearly Plans | - | No | No |
Brokerage Charges
This comparison between Upstox, Zerodha, and Groww reveals significant differences in their brokerage charges. Upstox charges ₹20 brokerage on equity delivery and intraday, ₹20 or 0.1% for futures, and ₹20 for options. Zerodha charges Zero brokerage on equity delivery and intraday, ₹20 or 0.03% for futures, and ₹20 for options. Groww charges 20 or 0.1% brokerage on equity delivery and intraday, 20 for futures, and 20 for options.
| Brokerage Charges | Upstox | Zerodha | Groww |
|---|---|---|---|
| Plan Name | - | Max Rs 20 per order Trading Plan | |
| Equity Delivery | ₹20 | Zero | 20 or 0.1% |
| Equity Intraday | ₹20 or 0.1% | ₹20 or 0.03% | 20 or 0.1% |
| Equity Futures | ₹20 or 0.1% | ₹20 or 0.03% | 20 |
| Equity Options | ₹20 | ₹20 | 20 |
| Currency Futures | ₹20 or 0.5% | ₹20 or 0.03% | NA |
| Currency Options | ₹20 | ₹20 | NA |
| Commodity Futures | |||
| Commodity Options | |||
| Hidden Charges | No | No | Zero |
| Call & Trade Charges | ₹75 + GST | ₹50 per order | Rs 16.5 per scrip on Sell |
| Auto Square Off Charges | ₹75 + GST | ₹50 per order | Rs 50 Per Executable Order |
| Brokerage Calculator | Groww Brokerage Calculator |
Transactions Charges
This comparison between Upstox, Zerodha, and Groww reveals significant differences in their transactions. Upstox provides NSE: 0.00297% per trade for Transaction Charges Equity Delivery, while Zerodha offers NSE: 0.00297% BSE: 0.00375% and Groww features 20.
| Transactions Charges | Upstox | Zerodha | Groww |
|---|---|---|---|
| Equity Delivery | NSE: 0.00297% per trade | NSE: 0.00297% BSE: 0.00375% | 20 |
| Equity Intraday | NSE: 0.00297% per trade | NSE: 0.00297% BSE: 0.00375% | 20 |
| Equity Futures | NSE: 0.00188% | NSE: 0.00173% | 20 |
| Equity Options | NSE: 0.0495% (on premium) | NSE: 0.03503% BSE: 0.0325% | 20 |
| Currency Futures | NSE: 0.00035% BSE: 0.00045% | NSE: 0.00035% BSE: 0.00045% | 20 |
| Currency Options | NSE: 0.0311% BSE: 0.001% | NSE: 0.0311% BSE: 0.001% | 20 |
| Commodity | 0.05% | MCX: 0.0418% NSE: 0.001% | 20 |
Account Features
These are the notable distinctions in the account features of Upstox, Zerodha, and Groww when compared.
| Account Features | Upstox | Zerodha | Groww |
|---|---|---|---|
| 3-in-1 Account | No | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | No |
| Intraday Square-off Time | 3:20 PM | 3:20 PM | 3:20 PM |
| NRI Trading | No | Yes | No |
Trading Platforms
The trading platforms comparison between Upstox, Zerodha, and Groww reveals significant differences in their offerings. Upstox, Zerodha and Groww provide web trading platforms and mobile trading platforms.
| Trading Platforms | Upstox | Zerodha | Groww |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Upstox | Zerodha | Groww |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Yes | Yes | Groww |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Yes | Yes | Yes |
| iPhone Mobile App (iOS) | Yes | Yes | Yes |
| iOS App Download | Download | Download | Groww |
| Android Tablet App | Yes | yes | Yes |
| iPad App (iOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Zero | Free |
Broker Ratings
The broker ratings comparison between Upstox, Zerodha, and Groww reveals significant differences in their offerings. Upstox provides 4.3 for Fees Ratings, while Zerodha offers 4.5 and Groww features 4.0.
| Broker Ratings | Upstox | Zerodha | Groww |
|---|---|---|---|
| Fees Ratings | 4.3 | 4.5 | 4.0 |
| Trading Brokerage Rating | 4.4 | 4.5 | 4.4 |
| Trading Platform Usability | 4.4 | 4.8 | 4.8 |
| Customer Service Ratings | 4.2 | 4.4 | 3.8 |
| Overall Ratings | 4.3 | 4.6 | 4.3 |
Investment Offerings
This comparison between Upstox, Zerodha, and Groww reveals significant differences in their investment offerings. Upstox provides investment offerings in Yes, mutual funds and offers trades in currency and commodities, while Zerodha provides investment offerings in Yes, mutual funds and offers trades in currency and commodities and Groww provides investment offerings in Yes, mutual funds and does not offer trades in currency and commodities.
| Investment Offerings | Upstox | Zerodha | Groww |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | No |
| Commodity | Yes | Yes | No |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bond / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | No |
| Insurance | No | No | No |
| Forex | Yes | Yes | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | Yes | No |
| Other Investment Options | Yes | Yes | No |
Customer Support
The comparison between Upstox, Zerodha, and Groww reveals significant differences in their Customer Support. Upstox provides No, while Zerodha offers No and Groww features Yes.
| Customer Support | Upstox | Zerodha | Groww |
|---|---|---|---|
| 24/7 Customer Service | No | No | Yes |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | Yes | Yes | No |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 022-41792999 | 080 4718 1888 | +91-9108800000 |
| Account Opening Process | Online/Paperless | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center / Education | https://upstox.com/uplearn/ | https://zerodha.com/z-connect/ | https://groww.in/blog |
| Head Office Address | 30th Floor, Sunshine Tower, Senapati Bapat Marg, Dadar (W), Mumbai, Maharashtra 400013 | Zerodha, #153/154, | Vaishnavi Tech Park, South Tower, 3rd Floor |
| Website | https://upstox.com/ | https://zerodha.com/ | https://groww.in/ |
Research and Reports
The research and reports comparison between Upstox, Zerodha, and Groww reveals significant differences in their offerings.
| Research and Reports | Upstox | Zerodha | Groww |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | Yes |
| Research Equity Reports | Yes | Yes | No |
| Research ETF | Yes | Yes | Yes |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | Yes | Yes | Yes |
| News Alerts | Yes | Yes | Yes |
Demat Account Charges
This comparison between Upstox, Zerodha, and Groww reveals significant differences in their demat account charges. Upstox provides CDSL for DP Source, while Zerodha offers CDSL and Groww features CDSL.
| Demat Account Charges | Upstox | Zerodha | Groww |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 81800 | 431-2019 | 88700/88701/88702 |
| Demat Account Annual Maintenance Charges (AMC) | Rs 300 | ₹300 | Zero |
| Advance Deposit | No | No | Nil |
| Transaction Charges on Debit (Per ISIN) | — | ₹40 per executed order | ₹8 + ₹5.50 (CDSL Charges) per transaction |
| Demat | — | ₹15.34 per scrip | ₹150 per certificate + ₹100 courier charges |
| Remat | — | ₹15.34 per scrip | ₹150 per certificate + ₹100 courier charges + CDSL Charges |
| Pledge Creation | ₹20 + GST per scrip | ₹30 + GST | ₹20 + GST |
| Pledge Creation Confirmation | Yes | Yes | Yes |
| Pledge Closure | ₹20 + GST per scrip | ₹30 + GST | ₹20 + GST |
| Pledge Closure Confirmation | Yes | Yes | Yes |
| Pledge Invocation | ₹20 + GST per scrip | ₹30 + GST | ₹20 |
| Failed Instruction Charges | ₹50 per transaction | ₹450 | ₹50 per instruction |
| Other Charges | No | Zero | Nil |
Advantages and Disadvantages
| Broker | Pros | Cons |
|---|---|---|
| Upstox |
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| Zerodha |
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| Groww |
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User Experience: Buying Stocks
Upstox – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4.5/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 or 0.1%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.2/5.
Market Presence: Around 23.78 lakh active clients use this broker.
Zerodha – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5. Mobile trading app ensures real-time order execution and portfolio tracking.
Brokerage Transparency: Intraday brokerage is ₹20 or 0.03%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Provides equity research reports. Supports online IPO applications.
Customer Support: Customer service rating is 4.4/5.
Market Presence: Around 796 lakhs active clients use this broker.
Groww – User Trading Experience
Account Opening Experience: Account opening is fully online with digital KYC, typically activated within 1–3 working days.
Platform & Order Execution: The platform rating is 4/5.
Brokerage Transparency: Intraday brokerage is 20 or 0.1%, and charges are shown before order confirmation.
Advanced Features: Supports algorithmic trading for strategy-based investors. Margin trading facility increases buying power.
Research & IPO: Supports online IPO applications.
Customer Support: Customer service rating is 3.8/5.
Market Presence: Around 1.2 Cr active clients use this broker.
Frequently Asked Questions
The account opening charges vary significantly: Upstox charges Free, Zerodha charges Not specified, and Groww charges Free. When considering AMC, investors should evaluate the overall cost structure along with the features and services provided by each broker.
Brokerage charges differ across platforms: Upstox offers ₹20 or 0.1% for equity intraday, Zerodha provides ₹20 or 0.03%, and Groww charges 20 or 0.1%. The actual costs may vary based on trading volume, account type, and specific plans offered by each broker.
All three brokers provide diverse investment opportunities: Upstox offers 4.5, Zerodha provides 5, and Groww features 4. The platforms support equity trading, derivatives, mutual funds, and other financial instruments suitable for different investor profiles.
Customer support quality varies: Upstox has 4.4 support, Zerodha offers 4, and Groww provides 4. Support channels typically include phone, email, live chat, and branch services, with response times and availability differing between brokers.
Platform usability ratings show: Upstox with 4.4, Zerodha with 4.8, and Groww with 4.8. The best interface depends on individual preferences - some users prefer simplicity while others need advanced features and customization options.
Yes, mutual fund and stock investing is available across all platforms: Upstox (Yes), Zerodha (Yes), and Groww (Yes). All three brokers provide comprehensive access to equity markets and mutual fund investments through their respective platforms.
For beginners, the choice depends on specific needs: Upstox offers user-friendly platforms with educational resources, Zerodha provides competitive pricing with intuitive interfaces, and Groww combines ease of use with comprehensive investment options. Beginners should consider factors like ease of account opening, customer support quality, educational content, and platform simplicity when making their decision.
All three brokers offer robust mobile trading apps with different strengths: Upstox focuses on intuitive design and quick execution, Zerodha emphasizes advanced charting and analysis tools, while Groww balances simplicity with comprehensive features. The mobile apps are available for both iOS and Android devices with regular updates and feature enhancements.
