Simca Advertising IPO was a Book Built SME public issue launched by Simca Advertising Limited to raise funds for business expansion and operational growth. The company offered a fresh issue of equity shares, with the proceeds intended to strengthen its advertising infrastructure, support working capital requirements, and meet other approved business objectives.
Simca Advertising Limited operates in the outdoor advertising industry and provides integrated advertising solutions for businesses, government organisations, and institutions. The company delivers advertising campaigns across multiple outdoor media formats, enabling brands to improve visibility and reach audiences at prominent public locations.
Its service portfolio includes billboards, hoardings, unipoles, transit media, bus shelters, kiosks, railway advertising, airport advertising, digital LED displays, and other outdoor advertising platforms. Along with conventional outdoor media, the company has been expanding its digital advertising capabilities to meet the increasing demand for technology-driven advertising solutions.
The company caters to clients from diverse sectors such as real estate, education, healthcare, retail, hospitality, consumer products, financial services, automobiles, entertainment, and government departments. By offering customised advertising solutions, Simca Advertising assists clients in executing location-based marketing campaigns designed to maximise brand exposure.
India’s outdoor advertising industry continues to evolve because of rapid urbanisation, infrastructure development, increasing commercial activity, and growing investment in brand promotion. The adoption of Digital Out-of-Home (DOOH) advertising has further expanded growth opportunities for companies that operate across both traditional and digital advertising formats.
The IPO has already been completed, and the company’s shares are listed on the NSE SME platform. Investors reviewing the IPO today should focus on the company’s business model, financial performance, industry outlook, and long-term growth prospects rather than pre-listing indicators such as the Grey Market Premium.
Simca Advertising IPO Details
| IPO Details | Information |
|---|---|
| IPO Name | Simca Advertising IPO |
| Company Name | Simca Advertising Limited |
| IPO Type | Book Built Issue |
| IPO Category | SME IPO |
| Face Value | ₹10 Per Equity Share |
| Issue Price Band | ₹174 to ₹183 Per Share |
| Issue Size | ₹58.04 Crore |
| Fresh Issue | 31,71,600 Equity Shares |
| Offer for Sale | Nil |
| Total Shares Offered | 31,71,600 Equity Shares |
| IPO Open Date | 08 May 2026 |
| IPO Close Date | 12 May 2026 |
| Basis of Allotment | 13 May 2026 |
| Refund Initiation | 14 May 2026 |
| Shares Credited to Demat Account | 14 May 2026 |
| Listing Date | 15 May 2026 |
| Listing Exchange | NSE SME |
| Issue Type | Book Built Issue |
| Lot Size | 600 Equity Shares |
| Registrar | MUFG Intime India Private Limited |
| Book Running Lead Manager | Socradamus Capital Private Limited |
| Market Maker | Giriraj Stock Broking Private Limited |
The public issue consisted entirely of a fresh issue of equity shares. The funds raised through the IPO were earmarked for expanding the company’s digital advertising infrastructure, supporting working capital requirements, and meeting general corporate purposes.
Simca Advertising IPO Dates
The following timeline highlights the important events associated with the Simca Advertising IPO.
| IPO Event | Date |
|---|---|
| IPO Opening Date | 08 May 2026 |
| IPO Closing Date | 12 May 2026 |
| Basis of Allotment | 13 May 2026 |
| Refund Initiation | 14 May 2026 |
| Shares Credited to Demat Account | 14 May 2026 |
| Listing Date | 15 May 2026 |
After the allotment process was completed, successful applicants received shares in their demat accounts before the company was listed on the NSE SME platform.
Simca Advertising IPO Reservation
The equity shares offered through the IPO were allocated among different investor categories in accordance with the SME IPO regulations.
| Investor Category | Reservation |
|---|---|
| Qualified Institutional Buyers (QIB) | Not More Than 50% |
| Non-Institutional Investors (NII) | Not Less Than 15% |
| Retail Individual Investors (RII) | Not Less Than 35% |
The final allotment in each category depended on the number of valid applications received during the subscription period.
Simca Advertising IPO Lot Size
Applications for the Simca Advertising IPO were accepted in fixed lot sizes prescribed in the offer document.
| Application | Shares | Amount |
|---|---|---|
| Retail Minimum | 1 Lot (600 Shares) | ₹1,09,800 |
| Retail Maximum | 2 Lots (1,200 Shares) | ₹2,19,600 |
| HNI Minimum | 3 Lots (1,800 Shares) | ₹3,29,400 |
The application amount shown above has been calculated using the upper issue price of ₹183 per equity share.
About Simca Advertising Limited
Simca Advertising Limited is an integrated outdoor advertising company engaged in providing branding, media planning, and advertising solutions through a wide range of Out-of-Home (OOH) media platforms. The company assists businesses in promoting their products and services by offering advertising space at strategically selected locations that attract high public visibility and consumer traffic.
The company’s business covers multiple advertising formats, enabling clients to execute marketing campaigns across traditional as well as digital outdoor media. Its portfolio includes hoardings, billboards, unipoles, bus shelters, transit media, kiosks, airport advertising, railway advertising, digital LED display screens, and other outdoor advertising assets. In addition to providing advertising space, the company also supports campaign planning, creative execution, installation, maintenance, and monitoring.
Simca Advertising works with corporate clients, government departments, educational institutions, healthcare organisations, real estate developers, retail businesses, financial institutions, hospitality companies, and consumer brands. By understanding client objectives and selecting suitable advertising locations, the company aims to maximise brand visibility and audience engagement.
The company has developed relationships with municipal authorities, government agencies, transport departments, infrastructure developers, and private property owners for acquiring and operating advertising sites. These long-term relationships enable the company to secure advertising locations across multiple cities while expanding its outdoor media network.
India’s outdoor advertising industry continues to grow because of increasing urbanisation, infrastructure development, rising advertising expenditure, and wider adoption of Digital Out-of-Home (DOOH) advertising. Businesses are increasingly combining conventional outdoor advertising with digital display solutions to improve audience engagement, creating long-term opportunities for companies operating in this sector.
Simca Advertising plans to strengthen its business by expanding its digital advertising infrastructure, increasing premium advertising locations, enhancing operational efficiency, and building long-term relationships with clients across different industries.
Simca Advertising IPO Financial Information
A company’s financial performance helps investors understand its revenue growth, profitability, operational efficiency, and financial stability. Comparing financial results over multiple years provides a better understanding of business performance and future growth potential.
Simca Advertising Financial Summary
| Particulars | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Revenue from Operations | ₹27.40 Crore | ₹42.18 Crore | ₹51.09 Crore |
| Total Income | ₹27.53 Crore | ₹42.42 Crore | ₹51.39 Crore |
| EBITDA | ₹4.28 Crore | ₹7.64 Crore | ₹10.24 Crore |
| Profit Before Tax | ₹3.27 Crore | ₹6.12 Crore | ₹8.47 Crore |
| Profit After Tax | ₹2.43 Crore | ₹4.57 Crore | ₹6.31 Crore |
| Net Worth | ₹9.76 Crore | ₹14.29 Crore | ₹20.59 Crore |
| Total Borrowings | ₹3.96 Crore | ₹4.22 Crore | ₹5.08 Crore |
The company has reported consistent growth in revenue and profitability during the last three financial years. Revenue from operations increased steadily while earnings also improved, reflecting better operational performance and business expansion. Growth in net worth further indicates strengthening shareholder value, although investors should analyse these financial results together with the company’s valuation and long-term business strategy before making an investment decision.
Simca Advertising IPO Key Performance Indicators (KPIs)
Key Performance Indicators provide valuable insights into the company’s profitability, capital efficiency, financial strength, and operating performance. These ratios should be evaluated together with industry trends and the company’s future growth plans.
| KPI | Value |
|---|---|
| Return on Equity (ROE) | 30.65% |
| Return on Capital Employed (ROCE) | 33.84% |
| Return on Net Worth (RONW) | 30.65% |
| EBITDA Margin | 19.93% |
| PAT Margin | 12.28% |
| Debt-to-Equity Ratio | 0.25 |
| Earnings Per Share (EPS) | ₹15.59 |
| Net Asset Value (NAV) Per Share | ₹50.87 |
| Price to Earnings (P/E) | 11.74x |
The financial ratios indicate healthy profitability, efficient utilisation of capital, and a relatively moderate debt position. Investors should compare these indicators with similar companies operating in the advertising and media industry while also considering future expansion plans and business prospects.
Objects of the Simca Advertising IPO
Simca Advertising Limited proposed to utilise the net proceeds from the public issue for the following purposes:
- Purchase and installation of LED display screens to strengthen the company’s Digital Out-of-Home (DOOH) advertising network.
- Investment in strategic initiatives and business arrangements for expanding digital advertising infrastructure.
- Meeting additional working capital requirements to support business operations.
- General corporate purposes.
The utilisation of IPO proceeds is intended to strengthen the company’s advertising infrastructure, expand digital media capabilities, improve operational capacity, and support future business growth initiatives.
Simca Advertising IPO Listing Performance
The listing performance provides an overview of how the company’s shares performed on the stock exchange when trading commenced. Although the listing price reflects initial market sentiment, investors should also consider the company’s financial performance, business model, industry outlook, and long-term growth strategy before making an investment decision.
| Particular | Value |
|---|---|
| Listing Exchange | NSE SME |
| Listing Date | 15 May 2026 |
| Issue Price | ₹183 Per Share |
| Listing Price | ₹156 Per Share |
| Listing Gain | -₹27 Per Share |
| Listing Gain (%) | -14.75% |
The shares of Simca Advertising Limited were listed on the NSE SME platform at ₹156 per share compared with the issue price of ₹183 per share. As a result, the stock debuted at a discount of 14.75% on the listing day. While the IPO received healthy investor participation during the subscription period, the listing reflected cautious market sentiment.
Simca Advertising IPO Subscription Status
The subscription details indicate the level of participation received from various categories of investors during the IPO bidding period. Strong subscription generally reflects investor interest, although it should always be considered along with the company’s business fundamentals and financial performance.
Simca Advertising IPO Subscription
| Investor Category | Subscription |
|---|---|
| Qualified Institutional Buyers (QIB) | 1.26 Times |
| Non-Institutional Investors (NII) | 8.47 Times |
| Retail Individual Investors (RII) | 16.79 Times |
| Total Subscription | 9.68 Times |
The retail investor category recorded the highest participation, while the issue also received encouraging demand from non-institutional and qualified institutional investors.
Simca Advertising IPO Review
Simca Advertising Limited operates in India’s outdoor advertising industry by providing integrated advertising solutions through traditional and digital media platforms. The company has established its presence by offering advertising services across multiple formats, including billboards, transit media, digital LED displays, airport advertising, railway advertising, and other outdoor media assets.
The company continues to expand its digital advertising infrastructure while maintaining relationships with government authorities, transport agencies, commercial establishments, and private property owners for acquiring premium advertising locations. Its diversified customer base across multiple industries also helps reduce dependence on any single business sector.
Financially, Simca Advertising has demonstrated steady growth in revenue, profitability, and net worth during the last three financial years. The proposed utilisation of IPO proceeds towards expanding digital advertising infrastructure and supporting working capital is expected to strengthen its future business operations.
However, investors should also consider various business risks, including competition within the advertising industry, dependence on advertising expenditure, regulatory approvals for advertising locations, changing economic conditions, and the availability of premium advertising sites.
Overall, Simca Advertising Limited operates in a growing industry supported by increasing urbanisation, infrastructure development, and rising advertising expenditure. Investors should evaluate the company’s financial performance, valuation, competitive position, and long-term growth opportunities before making an investment decision.
Simca Advertising IPO Strengths
Simca Advertising Limited has built its business around a diversified advertising portfolio, strategic advertising locations, and long-term customer relationships. The following factors contribute to the company’s competitive position.
- Diversified Advertising Solutions – The company provides outdoor advertising services through multiple media formats, including billboards, hoardings, unipoles, transit media, bus shelters, digital LED displays, airport advertising, railway advertising, and kiosks. This diversified service portfolio enables the company to cater to the advertising requirements of businesses operating across different industries.
- Expanding Digital Advertising Infrastructure – The company continues to increase its Digital Out-of-Home (DOOH) advertising network by investing in LED display screens and other digital advertising assets. This expansion supports changing advertising trends and improves opportunities to serve clients seeking technology-driven marketing solutions.
- Strong Client Base Across Multiple Industries – Simca Advertising provides advertising services to clients from sectors such as real estate, healthcare, education, retail, hospitality, financial services, consumer products, entertainment, and government organisations. A diversified customer base helps reduce dependence on a limited number of industries.
- Consistent Financial Performance – The company has reported steady growth in revenue and profitability over recent financial years. Improving earnings and increasing net worth indicate strengthening operational performance and business expansion.
- Experienced Leadership – The promoters and senior management possess industry experience in outdoor advertising and business operations. Their expertise supports strategic planning, customer relationship management, and long-term business development.
- Growing Outdoor Advertising Industry – Increasing urban development, infrastructure projects, commercial activity, and digital transformation continue to create favourable growth opportunities for companies operating in the outdoor advertising sector.
Simca Advertising IPO Risk Factors
Every business faces operational and industry-specific risks, and Simca Advertising Limited is no exception. Investors should carefully evaluate the following factors before investing.
- Dependence on Advertising Spending – Revenue largely depends on advertising expenditure by businesses and organisations. Any reduction in marketing budgets may affect future revenue growth.
- Competitive Business Environment – The outdoor advertising industry includes several organised and regional companies competing for clients and premium advertising locations, which may influence profitability and market share.
- Regulatory and Permission Requirements – Outdoor advertising operations require approvals and permissions from various government authorities and local bodies. Changes in regulations or delays in obtaining approvals could affect business operations.
- Dependence on Premium Advertising Locations – The company’s business depends on maintaining access to strategically located advertising sites. Loss of important advertising locations may impact business performance.
- Economic Slowdown – General economic conditions, reduced consumer spending, or lower business confidence can influence advertising expenditure, resulting in lower demand for outdoor advertising services.
- Working Capital Requirements – The advertising business requires continuous investment in infrastructure, project execution, and day-to-day operations. Efficient working capital management remains important for supporting future business growth.
Simca Advertising IPO Promoters
Simca Advertising Limited is promoted by individuals who have played an important role in building the company’s business and expanding its presence in the outdoor advertising industry. The promoters continue to focus on strengthening the company’s advertising network, improving customer relationships, expanding digital advertising infrastructure, and supporting long-term business growth.
Simca Advertising IPO Promoters Details
| Promoter | Designation |
|---|---|
| Suresh Babulal Patel | Promoter & Chairman |
| Hitesh Suresh Patel | Promoter & Managing Director |
| Bhavana Hitesh Patel | Promoter |
Simca Advertising IPO Management Team
The company is managed by professionals with experience in advertising, business development, operations, finance, compliance, and corporate management. The management team focuses on expanding advertising assets, strengthening operational efficiency, maintaining regulatory compliance, and supporting the company’s long-term growth strategy.
| Name | Designation |
|---|---|
| Hitesh Suresh Patel | Managing Director |
| Suresh Babulal Patel | Chairman & Executive Director |
| Bhavana Hitesh Patel | Executive Director |
| Jigar Harishbhai Shah | Chief Financial Officer |
| Devang Bharatbhai Patel | Company Secretary & Compliance Officer |
Simca Advertising IPO Registrar Details
The registrar manages various activities associated with the IPO, including processing applications, finalising the basis of allotment, initiating refunds where applicable, crediting allotted shares into investors’ demat accounts, and resolving IPO-related investor queries.
| Particular | Details |
|---|---|
| Registrar Name | MUFG Intime India Private Limited |
| Website | www.in.mpms.mufg.com |
| IPO Allotment Status | https://in.mpms.mufg.com/Initial_Offer/public-issues.html |
| Email ID | [email protected] |
| Contact Number | +91-22-4169 3500 |
Simca Advertising IPO Lead Manager Details
The Book Running Lead Manager supervised the public issue process, coordinated with regulatory authorities, managed issue-related activities, and ensured compliance with applicable regulations throughout the IPO process.
| Particular | Details |
|---|---|
| Lead Manager | Socradamus Capital Private Limited |
| Website | www.socradamus.com |
| Email ID | [email protected] |
| Contact Number | +91-79-4897 5500 |
Simca Advertising Limited Contact Details
| Particular | Details |
|---|---|
| Company Name | Simca Advertising Limited |
| Registered Office | 1201–1202, Shivalik Shilp II, Opp. ITC Narmada, Vastrapur, Ahmedabad – 380015, Gujarat, India |
| Website | www.simcaadvertising.com |
| Email ID | [email protected] |
| Contact Number | +91-79-4800 1111 |
How to Check Simca Advertising IPO Allotment Status
Investors can check the IPO allotment status online after the basis of allotment has been finalised through the registrar’s website or the stock exchange portal.
Through MUFG Intime India
- Visit the official MUFG Intime India IPO allotment portal.
- Select Simca Advertising IPO from the available IPO list.
- Choose any one of the search options, such as PAN Number, Application Number, or DP/Client ID.
- Enter the required information correctly.
- Click the Submit button to view the allotment status.
Through NSE
- Visit the official NSE IPO allotment page.
- Select Simca Advertising IPO from the list of completed issues.
- Enter your PAN Number or Application Number.
- Complete the verification process, if applicable.
- Click Search to check the allotment status.
Frequently Asked Questions (FAQs)
What is the Simca Advertising IPO?
Simca Advertising IPO was a Book Built SME public issue launched by Simca Advertising Limited through a fresh issue of equity shares.
What was the price band of the Simca Advertising IPO?
The IPO was offered at a price band of ₹174 to ₹183 per equity share.
What was the total issue size of the Simca Advertising IPO?
The total public issue size was ₹58.04 crore.
When did the Simca Advertising IPO open and close?
The IPO opened on 8 May 2026 and closed on 12 May 2026.
On which stock exchange is Simca Advertising listed?
The company’s equity shares are listed on the NSE SME platform.
Who was the registrar for the Simca Advertising IPO?
MUFG Intime India Private Limited acted as the registrar to the issue.
Who managed the Simca Advertising IPO?
Socradamus Capital Private Limited was the Book Running Lead Manager for the IPO.
What was the minimum lot size for the Simca Advertising IPO?
The minimum application size was one lot consisting of 600 equity shares.
What does Simca Advertising Limited do?
Simca Advertising Limited provides outdoor advertising and media solutions through billboards, transit media, digital LED displays, airport advertising, railway advertising, bus shelters, kiosks, and other Out-of-Home (OOH) advertising formats.
What were the objectives of the Simca Advertising IPO?
The company proposed to utilise the IPO proceeds for expanding its digital advertising infrastructure, purchasing LED display screens, funding working capital requirements, supporting strategic business initiatives, and meeting general corporate purposes.
