BONANZA PORTFOLIO REVIEW & BROKERAGE CHARGES

Bonanza Portfolio Review

bonanza portfolio

Established in the year 1994, Bonanza Portfolio is one of the leading full-service stock broking houses of India. The stock broker is known to have a great presence in India with its 500+ branches and 1800+ franchises and sub-broker partners.

The most distinguishing factor of Bonanza Portfolio is its 3-in-1 trading account that allows investors and traders to enjoy easy fund transfer facility with a few national banks of India.

Backed by over 25 years of stock broking experience, Bonanza Portfolio offers competitive brokerage, technology-led trading platforms, and easy to avail customer services to its clients.

The company works in the cash and derivative segments of both NSE and BSE. It also possesses the membership of Multi Commodity Exchange (MCX), National Commodity and Derivatives Exchange (NCDEX), NMCE and MCX-SX. It is also registered with Dubai Gold and Commodities Exchange (DGCX). The company acts as a DP of CDSL and NSDL.

Along with equity broking, Bonanza’s services include PMS, distribution of financial products such as Mutual Funds, IPOs, insurance, FDs, demat services, institutional broking, e-trading, Investment banking and research services among others. The company also offers commodity trading services through its subsidiary named Bonanza Commodity Brokers Pvt Ltd which operates through MCX and NCDEX. In addition, the company enables customers to trade online and offline.

Bonanza Portfolio is counted amongst the oldest and best performing full-service stock brokers of India. Through its client-centric approach, the broker offers regular stock tips, news and updates on NFOs, forthcoming IPOs, MF gainers / losers, daily NAV’s. The broker’s research reports are found to be highly competitive and insightful in nature. It offers transaction notifications via SMS and portfolio statements through auto mail facility. The company also enables its investors to invest in mutual funds and IPOs through online investment platform.

Being an active member of NSE, BSE, MCX-SX, MCX, ICEX, USE, Bonanza Portfolio offers a range of trade and investment products including:

  • Equity
  • Derivative Trading
  • Currency Trading
  • Commodity Trading
  • Mutual Funds
  • IPO
  • Insurance
  • PMS
  • Investment Banking
  • Depository Services
  • Institutional Banking
  • Advisory Services

Bonanza Portfolio has an active client base of 34,763 for this year 2019-20.

The broker has won several awards and accolades for its remarkable performance so far. The details are given below:

  • Awarded as “Major Volume Driver” (2004-05, 2006-07, 2007-08) by BSE
  • Leading Web Portal providing Integrated Property Services, 2013***
  • Ranked amongst the Top 3 National Level Financial Advisors (2008 – 2009 – 2010) by UTI MF & CNBC TV 18*
  • Ranked at the 7th position amongst Sub Brokers for the year 2012-2013*
  • 3rd in terms of trading terminals for the year 2012-2013*
  • India’s NO.1 Valuable Financial Advisory & Stock Broking Company**
  • Top performer in Equity Segment (Retail), 2012****
  • Ranked amongst the TOP 3 Best Equity Brokers in 2013- 2014 by UTI MF & CNBC TV 18*
  • 2nd in terms of Number of Offices for the year 2012-2013*
  • Top 4 in Commodity Segment, Bloomberg UTV
  • Top Equity Broking House in terms of branch expansion (2008)
  • 3rd in terms of number of trading accounts (2008)*

Membership Information

The membership details of Bonanza Portfolio are given below.

Entity Membership ID
SEBI  INM000012306
NSE CM INB 230637836
NSE F&O INF 230637836
NSE CDS INE 230637836
BSE CM INB 011110237
BSE F&O INF 011110237
MCX-SX INE 260637836
USE INE 270637833
Registered Address 4353/4C, Madan Mohan Street Ansari Road, Daryaganj, New Delhi-110002

Process to open an account with Bonanza Portfolio

To being with, you would be required to provide few documents. They include:

  • ID Proof
  • Address Proof
  • Bank statements of last 6 months
  • Passport-sized photograph
  • AMC charges
  • Trading Account Cheque

If takes generally 4-5 days to open the account after your furnish the required documents.

Account Opening Charges

  • Aditya Birla Money Account Opening Charges (Trading Acct): Rs 0
  • Aditya Birla Money AMC Charges (Trading Acct): Nil
  • Aditya Birla Money Account Opening Charges (Demat Acct): Rs 150
  • Aditya Birla Money AMC Charges (Demat Acct): Rs 0

 

Bonanza Portfolio – Trading Platforms

In stock broking industry, trading platforms are supposed to play a crucial role as they act as the most widely interface for a trader to perform stock trading. And it makes no sense to use a trading platform that doesn’t delivery value.

Just like any other stock broker, Bonanza Portfolio features a number of trading platforms to cater to the various needs of its clients.

The trading platforms offered by the full-service stock broker are:

  1. Bonanza Portfolio My E-trade

My E-trade

Basically, a web browser-based trading platform, My E-Trade is quite easy to use and value-centric. One just need to enter the login credentials to login and start trading. The best thing is that it can be accessed on almost any browser like Chrome, Mozilla Firefox, Internet Explorer and others.

Please note that the platform is operated by Omnesys which means you can be rest assured about prompt support and backup. Its major features include:

  • Highly interactive charting flows with market trends and indicators
  • The layout can be personalized as per user preferences.
  • Easy to understand user interface
  • Round-the-clock support and backup
  1. Bonanza Portfolio NEST Trader

Largely perceived as the most trusted and widely used trading platform, NEST Trader is powered by Omnesys. It is being used by a large number of stock brokers these days.

The only concern is that this terminal application is comparatively bulky in size and therefore, requires a good configuration of your laptop or computer for seamless trading experience. In addition, the user experience provided by the application is relatively sub-optimal in nature.

 

  • Trading screens with risk management, heat maps, market depth
  • Charting feature with historical, intra-day and proportional trends and analysis
  • Alerts management and notifications
  1. Bonanza Portfolio My E-Trade Mobile App

Designed to allow its clients trade right on their mobile, the mobile-based trading application is pretty good in performance and UI.

  • Charting
  • Live market streaming, Quotes
  • Ordering Reports, Trading Reports

 

 

 

 

 

Bonanza Portfolio Customer Care

The full-service stock broker offers limited number of customer care options to its clients. They include:

  • Toll-Free Number
  • Webform
  • Offline branches

It is not that the number of communication channels are limited, but the full-service stockbroker also provides below par quality customer service. For example, their google play store page does not receive any response to the customer issues whatever.

You may feel some level of interaction during the account opening process. But once you are done with the account opening, you will be left more or less on your own when you come across any queries, issues, doubts or concerns.

Bonanza Portfolio Pricing

The demat account transactions are charged distinctly from trading commission. Below are the Bonanza demat account charges 2019.

Account Opening Charges

  • Aditya Birla Money Account Opening Charges (Trading Acct): Nil
  • Aditya Birla Money AMC Charges (Trading Acct): Nil
  • Aditya Birla Money Account Opening Charges (Demat Acct): Nil
  • Aditya Birla Money AMC Charges (Demat Acct): Rs 250

Brokerage Charges

Customers are expected to pay commission (brokerage) when buying or selling stocks through Bonanza Portfolio

The brokerage charges for equity, commodities and currency derivative trading for the stock broker are given below.

Bonanza Brokerage Plan – Default Plan
Segment Brokerage Fee
Monthly Fee (Fixed)
Equity Delivery 0.10%
Equity Intraday 0.005%
Equity Futures 0.005%
Equity Options Rs 15 per Lot
Currency Futures 0.0025%
Currency Options Rs 5 per lot
Commodity Futures 0.004%
Commodity Options

 

Bonanza Brokerage Plan – Plan 1000
Segment Brokerage Fee
Monthly Fee (Fixed)
Equity Delivery 0.1%
Equity Intraday 0.005%
Equity Futures 0.005%
Equity Options 15 per lot
Currency Futures .0025%
Currency Options 5 per lot
Commodity Futures 0.004%
Commodity Options
Bonanza Brokerage Plan – Plan 7500
Segment Brokerage Fee
Monthly Fee (Fixed)
Equity Delivery 0.025%
Equity Intraday 0.00312%
Equity Futures 0.00312%
Equity Options 10 per lot
Currency Futures 0.0015%
Currency Options 4 per lot
Commodity Futures 0.00208%
Commodity Options

 

Demat Account Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Rs 200
Annual Maintenance Charges – Paper Statement Rs 286 per anum
Annual Maintenance Charges – Email Statement Nil
Buy – Market and Off-Market Nil
Sell – Market and Off-Market – Internet Trading Rs 15
Sell – Market and Off-Market – Call Center Rs 12
Rejection / fails Nil
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client’s risk) Nil
Dematerialisation for each request form Nil
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 15 per 100 securities or part thereof or Rs 15 per certificate.
Reconversion of MF units N/A
Closure of Account Nil
Pledge Creation / Closure / Confirmation/ Invocation Rs 35
Additional Account Statements Nil
NSDL/CDSL Annual Maintenance Fee for Corporate Account Rs 1000
NSDL/CDSL Sell – Market and Off-Market Rs 5.50 per debit instruction

 

Transaction Charges

Segment Transaction Fee
Equity Delivery NSE ₹325 | BSE ₹275
Equity Intraday NSE ₹325 | BSE ₹275
Equity Futures NSE ₹215 | BSE ₹75
Equity Options NSE ₹5750 | BSE ₹3250
Currency Futures NSE ₹135 | BSE ₹29
Currency Options NSE ₹4750 | BSE ₹754
Commodity MCX – Non Agri ₹235 | MCX – Agri ₹100

 

Margins

For those looking to get in some additional profit, the concept of exposure or margin is quite impressive. This allows investors to trade with a capital which should be more than your trading account balance.

Segment Exposure Margin
Equity Delivery Upto 10x + Interest
Equity Intraday Upto 10x
Equity Future Upto 3x
Equity Options Upto 2x for shorting
Currency Future Upto 2x
Currency Options Upto 2x for shorting
Commodity Future Upto 3x
Commodity Options

 

Bonanza Portfolio Research

The full-service stockbroker conducts deeper research for its clients across diverse segments at fundamental as well as technical levels. This is how the broker has separated its research:

  • Equity
    • Trading Ideas
    • Daily market strategy
    • Monthly updates
    • Investment ideas
    • Daily derivatives strategy
    • Event updates
    • Positional technical calls
  • Mutual Funds
    • Daily Reports
    • Weekly Reports
    • Monthly Reports
    • Special Reports
  • Commodity
    • Agri commodity views
    • Non-Agri commodity views
    • Monthly updates
    • Positional Calls
    • Trading Ideas
  • Currency
    • Daily forex insight
    • Trading Ideas
    • Weekly forex insight
    • Positional calls

With precise separation, the full-service stockbroker provides near average research, commendations and tips to its clients as far as precision and performance are concerned. Users are suggested to perform their own analysis as well before executing any orders on the stock market.

The Conclusion

The country’s leading full-service stockbroker was setup in the year 1994 and has been able to perform for over 2 decades in today’s dynamic stock market landscape. However, it still is a work-in-progress broker and has not been able to clearly state its standing among the user base. The broker provides quite fair value through its services such as support, trading platforms, exposure, research at a nominal cost but still it is yet not counted as one of the prominent names in the industry.

Bonanza Portfolio does not incur any cost for opening a demat or trading account. This is one of the very few stockbrokers that provides accounts for free of cost.

In terms of customer service, the broker’s level is below par. This is one area where it needs to put in more focus.