Last updated on October 8, 2020
Sharekhan is a full-service broker in India and offers a wide range of products & services including trading, portfolio management, mutual funds, research, and investor education. Having a client base of over 14 lacs, Sharekhan is considered among the top 10 brokers in India.
It is ranked 4th biggest private broker in India in regard to the customer base after Zerodha, ICICI Direct, and HDFC Securities.
Established in 2000 and promoted by the SSKI group, Sharekhan has come a long way in offering unparalleled value to investors in terms of low brokerage and great offers. Their extensive national network is comprised of more than 1800 branches and even they have an international presence in Oman and UAE.
The major products & services offered by Sharekhan are:
- Mutual Funds
Now when it comes to determining the effectiveness of Sharekhan in terms of trading technology, Sharekhan offers a wide range of trading platforms including:
- Sharekhan Website
- Sharekhan Mini
- Sharekhan Mobile App
- Sharekhan Trade Tiger
- Sharekhan Dial-N-Trade
Among various products offered by Sharekhan, its NEO platform is very popular. It is a robo advisory platform developed specifically to help investors meet their financial objectives in a hassle-free way.
This advisory platform automatically prepares a portfolio for the investors from which they can choose and invest. It works by evaluating one’s risk profile and recommends an investment plan matching that risk profile.
There are lots of tools and features that NEO offers to investors. All these features are designed to help investors in sound decision making. The major features of the Sharekhan NEO Trading Platform are:
Goal Planner and Risk Profiler
With this feature, you can meet your financial goals in an organized and systematic way by Sharekhan NEO. It works by assessing your risk profile and recommending customized investment options based on a range of factors. In a nutshell, this robo advisory platform helps investors in:
- Financial Goals Management and Risk Profiling
- Customized Investment Guidance
- Portfolio Monitoring
It has been seen in the stock investment domain that investors find it difficult to choose the right investment plan considering his risk-taking capability and investment goals. These goals could be anything from your daughter’s marriage to child education, marriage, foreign trip, buy a house, and others. The software provides an option to choose from different plans against your specific goal and investment capability.
The best thing is that you can change the tenure and the risk capability so as to get the most appropriate recommendations.
Sharekhan NEO offers up to 6 recommendations across various asset categories based on the profile you made on it. Along with this, it incessantly monitors your investments and suggests any changes based on the same.
How does it work?
Here is a deeper review of the platform on how it works.
- Step 1: Define a goal
The first thing to do is to set a goal that should define a purpose for which you want to make investments. Some of the common goals chosen by investors are:
- Car buying
- Holiday planning
- Promote a business
- Child education
- Daughter’s marriage
- Health emergency
- Start a business
The goals are showed in the following way.
If your goal matches with the above-given goals, you can directly choose the one. If not, choose others.
Step 2: Choose the investment period
After choosing the goal, the next thing to do is to decide the period for what you want to invest regularly. It is important to keep in mind that to reach your goal, you need to stick to regular investment and never take the money out.
The downside of doing the same would be you losing out on the profits you expected out of your investment.
Step 3: Plan the goal
After finalizing the goal and the tenure, now is the time to pick the mode of investment. There are three models available to choose from.
This option is effective if you want to invest in bulk or have a heavy sum of money lying for investment. Typically preferred by people or businesses, who may get a chance to collect money by a big business deal or selling property, can get the best returns.
SIP (Systematic Investment Plan)
SIP is usually preferred for salaried people and wants to make a specific sum of money on a monthly basis. This option promotes the habit of regular investment and helps people in attaining their goals without any hassle.
A combination of Lumpsum and SIP
If you’re among them who have multiple sources of money or get a big sum of money at various intervals apart from salary or monthly income, you can opt for both Lumpsum and SIPs. This option is found to be quite effective in reaching your financial goals much quicker as compared to other options.
Again, it is necessary to understand that the key to getting impressive returns is to invest in a timely fashion.
Step 4: Assess your risk-taking capability
After choosing the investment goal, type of investment you want to make, and investment pattern, the next step to take is to find out your risk craving.
This kind of measurement takes into consideration all the underlying factors that determine how much risk you are willing to take. At the stage, you may get to know how do you manage losses and what would be your reaction if the market becomes turbulent.
Step 5: Portfolio
Once you have provided all the required details, Sharekhan NEO recommends various groups of investment categories with the best matching division of the overall investment piece. The best thing is that there is always an option to change your risk level along with the period of the typical investment.
According to stock investment experts, Sharekhan NEO is very simple and user-centric. The most interesting thing about this platform it involves the investors at every stage and presents the most appropriate recommendations.
Another impressive thing with Sharekhan NEO is that it is free for broker’s clients. However, you may choose to use the Sharekhan Brokerage Calculator to measure any charges levied by the broker in trading offerings.
The main competitors of Sharekhan NEO in the market are 5Paisa Auto Investor, Angel Broking ARQ, and others.